The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking to make strategic decisions, the demand data for "Episodes" in India can offer valuable insights, based on the metrics provided by Parrot Analytics.
One key application of demand data is content valuation. You can determine how much a title is worth by analyzing its demand over time. In the case of "Episodes," it has achieved 2.3 times the audience demand of the average show in India over the last 30 days, putting it in the 8.6th percentile. Content valuation aims to answer critical questions such as how much a show is worth or how well it's performing as an acquisition-driving or churn-reducing piece of content. Demand data can also help you understand the dollar value of a title to any platform globally.
In terms of programming decisions, content creators can use demand data to track the performance of their show and how it resonates with viewers. This analysis of "Episodes" shows that its audience demand decreased by 11.8% in India during March. It also highlights other popular shows among its fans, such as "The Walking Dead" and "Family Guy," which could inform content programming as well. Additionally, by analyzing its rank, we can see that "Episodes" dropped in its ranking by 120 spots during March in India.
When it comes to acquisition decisions, understanding the demand data for a show can help assess its value to another platform. The Parrot Pulse for "Episodes" compares its performance across six dimensions, including its worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. In the case of "Episodes," its travelability and momentum scores are good, while measures of longevity, franchisability, and reach are outstanding. The demand for "Episodes" in India was 27% of the demand in the United States, its country of origin, and its global performance ranks it as a popular show. This data can help streaming platforms, content distributors, and entertainment talent agencies make informed acquisition decisions.
Demand data can also help you optimize your release strategy and pricing or identify new opportunity markets for content distribution. By examining the top 10 global markets where "Episodes" is most in-demand, we see that it outperforms the demand of the average TV show in each of these markets, indicating it could be suitable for global expansion opportunities. Doing so would require understanding the show's travelability score, which measures a show's international demand relative to its home market. In the case of "Episodes," its travelability is okay - meaning there is an opportunity to expand its reach in other markets beyond the United States.
Finally, demand data can also inform pre-release marketing decisions. With insights into who the show's current audience is and what content resonates most with them, content creators can optimize their marketing campaigns ahead of a premiere. In the case of "Episodes," the data shows that it achieved a demand spike in late March 2024 in India, indicating a potentially successful marketing campaign.
Overall, using demand data to make informed content, acquisition, distribution, and programming decisions can deliver valuable insights to entertainment executives and aid in strategic decision-making.
Episodes's travelability to India in the last 30 days is 27%, which means that the audience demand for Episodes is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Episodes travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. SHOWTIME, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Episodes.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Episodes from partners like SHOWTIME.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Episodes? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as SHOWTIME to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from SHOWTIME by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Episodes. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Episodes), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as SHOWTIME by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Episodes, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Episodes is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Episodes, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using global demand metrics from Parrot Analytics for Episodes in India. We provide our partners with comprehensive television capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.