The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly faced with the challenge of making informed content decisions. Luckily, Parrot Analytics can help you make these decisions. Let’s take a look at how demand data for the popular TV show "Euphoria" can help you with content valuation, acquisition, distribution, and programming decisions in India.
Content Valuation:
Content valuation is the process of determining the worth of a TV show, and Parrot Analytics' content valuation system is based on demand data which can reveal the dollar value contribution of any title to any platform in any region. According to our demand data, "Euphoria" has 10.5 times the audience demand of the average show in India over the last 30 days. This places the show at the 99.5th percentile in the drama genre in February, meaning it has higher demand than 99.5% of all drama titles in India. With such a high demand, you can reasonably suggest that the value of the show will fetch a higher price than a show with lower demand.
Acquisition:
When it comes to deciding what titles to acquire, "Euphoria" can be a good choice for two reasons. Firstly, "Euphoria" moved up 30 spots in rank during February in India, indicating a recent increase in demand. Secondly, audience demand for the show has increased by 9.2% during the month, with a spike observed in mid-February suggesting that it is rapidly gaining more popularity. Additionally, we can see from our demand data that other shows that "Euphoria" fans also enjoy include "House Of The Dragon", "Foundation", "Succession", "Loki", "The Mandalorian", "The Handmaid's Tale", "South Park", "Better Call Saul", and "The Boys", which can provide some useful guidance in determining what other content to acquire.
Distribution:
Understanding audience demand in different regions is crucial to content distribution decisions. Our analysis of "Euphoria" for February 2024 in India revealed that the show has outstanding audience demand, even higher than the average show’s demand in all top 10 global markets where it is most in-demand. Taking this into consideration, you can prioritize the distribution of "Euphoria" in these markets and use it as a stepping stone to introduce other titles as well.
Programming:
Demand data also influences programming decisions, particularly when it comes to optimizing the release strategy for a TV show. As the demand for "Euphoria" in India has increased, it can be a good idea to leverage this increased demand with a more aggressive release strategy in India. These could include promotions timed around the peak demand periods, or by releasing the show on a more frequent cadence to keep up with the high demand.
Overall, our demand data for "Euphoria" in India shows that it has exceptional audience demand and significant franchise opportunities, and outperforms the demand of the average TV show in all of the top 10 global markets where it is most in-demand. By understanding and impressing the value of this high-demand show, entertainment executives can use demand data as a guide to make more informed content valuation, acquisition, distribution, and programming decisions.
Euphoria's travelability to India in the last 30 days is 39%, which means that the audience demand for Euphoria is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Euphoria travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Euphoria is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Euphoria, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been updated on March 29, 2024, 7:19 a.m. PST using demand analytics from Parrot Analytics for Euphoria in India. We provide our partners with comprehensive SVOD insight to help them drive better and more informed content investment strategies. Contact us today to find out more.