The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As executives in the entertainment industry, making informed content, acquisition, distribution, and programming decisions can have a significant impact on the success of your platform or network. This is where demand data comes in, as it provides insights into audience behavior and preferences. In this regard, the analysis of "Fischers And The Lost Treasure" in India during February 2024 has several implications for executives in the entertainment industry.
Firstly, "Fischers And The Lost Treasure" has good demand in India, with 2.7 times the audience demand of the average show over the last 30 days. This implies that the show could be an asset for any platform targeting Indian audiences. Secondly, demand for the show has been increasing recently, as indicated by its demand of 2.5 times the average over the last 90 days, which grew to 2.7 times in the last 30 days. This trend suggests that "Fischers And The Lost Treasure" has the potential for high popularity, indicating a possible content valuation increase.
Moreover, the Parrot Pulse for "Fischers And The Lost Treasure," indicates that the show has strong demand worldwide. However, its travelability score is just okay, which suggests that the show's content may not resonate as well with global audiences as it does with Indian audiences. Additionally, "Fischers And The Lost Treasure" has poor franchisability (spin-off potential), but since it has okay reach, it may be beneficial to focus on extracting more value through ancillary revenue streams like merchandising deals or licensing opportunities.
Furthermore, the analysis of the top ten global markets where "Fischers And The Lost Treasure" is most in-demand for the last 30 days shows that it outperforms the demand of the average TV show (1x) in each of these markets. Japan is the show's number one market, and its outstanding demand in the country implies that there could be a feasible opportunity for Japanese content acquisition or distribution. The show has good demand in the United States, Pakistan, and Nigeria, indicating that content executives in those regions may want to consider acquiring the program.
In conclusion, demand data is useful in helping executives to make more informed content, acquisition, distribution, and programming decisions. The analysis of "Fischers And The Lost Treasure" in India during February 2024 provides an example of how executives can make use of demand data in their strategic decision-making process to maximize their ROI.
Fischers And The Lost Treasure's travelability to India in the last 30 days is 14%, which means that the audience demand for Fischers And The Lost Treasure is 14% of the demand in its country of origin, Japan. Click through to another market to discover how well Fischers And The Lost Treasure travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for YouTube Premium and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fischers And The Lost Treasure, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Fischers And The Lost Treasure in India. We provide our partners with comprehensive OTT workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.