The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make informed content decisions that will resonate with audiences and generate revenue. This is where demand data comes into play. By using demand data, executives can assess the popularity of their content and make decisions accordingly. Let's use the example of "For All Mankind" in India in March 2024 to understand how demand data can be used to inform content decisions.
Content Valuation: By looking at the demand data for "For All Mankind" over the last 30 days, we can see that it has 6.2 times the audience demand of the average show in India. Only 8.6% of all TV shows have this level of demand. This information can be used to estimate the worth of the content. Knowing how much a show is worth is particularly useful when making decisions about how much to spend on producing or acquiring content.
Travelability: The travelability of a show determines its international demand relative to its home market. "For All Mankind" has exceptional travelability, which means it has a high international demand, making it an attractive acquisition from a global perspective.
Momentum: The momentum of a show measures its pace of growth. "For All Mankind" has exceptional momentum, which means it has been growing in demand consistently. This information can be particularly useful when making decisions about whether to renew a show or invest in marketing to accelerate demand growth further.
Longevity: A show's longevity measures how well it has maintained its audience demand over time. "For All Mankind" has outstanding longevity, meaning its demand has remained consistent over an extended period. This information is valuable when making decisions about whether to invest in a show for the long term.
Reach: Reach measures the number of people expressing demand for a show. "For All Mankind" has outstanding reach, which means it has a broad appeal and attracts a lot of viewers. This insight is useful when making decisions about which content to acquire or produce, keeping in mind whether it has the potential to gain mass appeal.
Franchisability: Spin-off potential measures how a show can be developed into a franchise. "For All Mankind" has outstanding franchisability, so it can be developed into various spin-offs. This information is valuable when making decisions about whether to invest in a franchise.
Audience Preferences: By looking at the shows that fans of "For All Mankind" also like, such as "Loki", "Rick And Morty" and "The Morning Show (US)", executives can gain insights into audience preferences. This information is helpful in making decisions about which shows or genres to focus on or acquire to attract new subscribers to a platform.
In conclusion, demand data can help executives to make more informed content decisions, acquisitions, programming and distribution decisions. The demand data of "For All Mankind" in India during March 2024, as discussed above, provides executives with insights to make decisions based on factors such as content valuation, travelability, momentum, longevity, reach, franchisability, and audience preferences.
For All Mankind's travelability to India in the last 30 days is 29%, which means that the audience demand for For All Mankind is 29% of the demand in its country of origin, United States. Click through to another market to discover how well For All Mankind travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s For All Mankind is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for For All Mankind, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for For All Mankind in India. We provide our partners with extensive content competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.