The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are faced with many difficult decisions when it comes to content development, financing, acquisition, or distribution. However, the good news is, you no longer need to rely solely on guesswork or gut feeling to make a decision. In fact, with the right tools, you can use data to drive more informed decisions regarding content valuation, programming, acquisition, or distribution.
One such tool is demand data, which can help you evaluate content based on how much it is wanted by audiences. Using an example of the Indian TV show "Four More Shots Please!" with high demand in India, we can see how demand data can be harnessed to make better decisions:
1. Content Valuation: Using demand data, we can find the dollar value contribution of a title to a platform. Demand data can reveal the baseline value of a title, how much of a title's value is being driven by the demand for one of its stars, and how the title performs as an acquisition-driving or churn-reducing show. Demand data can also help assess how exclusivity factors into content valuation.
2. Acquisition Decisions: Our case study of "Four More Shots Please!" helps you see which genres are resonating most with your current audience in India. It also shows that demand for the show has been increasing recently, and although demand decreased in February, it did see a spike mid-month. Knowing these trends might prompt you to compete for the rights of this content to improve your marketplace standing
3. Distribution Decisions: Using demand data, you can quantify the platform-specific marginal revenue contribution, map local white spaces by understanding the most popular genre in your area, and determine where to target your distribution efforts. In the case of "Four More Shots Please!," Travelability, a measure of a show's international demand relative to its home market, was poor. This information can inform % target markets and planning for worldwide distribution.
4. Programming Decisions: We can leverage "Four More Shots Please!" audience affinity data to find other shows that audiences who enjoy "Four More Shots Please!" also like. As well as to optimize your programming schedule.
Additionally, it offers important insight into a show's longevity. The audience demand for "Four More Shots Please!" has been held up well, which suggests that it is a reliable choice for content acquisition or scheduling.
In conclusion, the use of demand data can help answer business-critical questions that would significantly influence decisions related to the acquisition, distribution, valuation, or programming of content. It empowers entertainment executives to make data-driven decisions rather than relying on guesswork, ultimately increasing the chances of success in this highly competitive market.
This is Four More Shots Please!'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Four More Shots Please! travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Four More Shots Please! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Four More Shots Please!, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 12:52 a.m. PST using demand analytics from Parrot Analytics for Four More Shots Please! in India. We provide our partners with smart TV industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.