The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to have access to demand data to guide decision-making on content acquisition, distribution, and programming. Parrot Analytics' content valuation system precisely addresses the need for television executives to make informed decisions. For instance, if you are considering acquiring a show like "Friends: The Reunion" that has a high audience demand of 5.1 times the average show in India and ranks at the 99.8th percentile in the documentary genre, you may use the Parrot Analytics' content valuation system to estimate the show's dollar value contribution to your platform. This system leverages global content demand and supply to quantify the platform-specific marginal revenue contribution of a title and its ability to drive engagement across the rest of your catalog.
Additionally, you may use demand data to determine the best release strategy and pricing for the show. By analyzing the show's demand history, which shows that demand for "Friends: The Reunion" in India spiked in late March 2024, you can decide on the appropriate time to release the show to maximize its impact and reach. Furthermore, you can use demand data to optimize your marketing campaign ahead of the premiere to ensure the show gets high visibility among the targeted audience.
Demand data can also help to assess the franchise potential of a show like "Friends: The Reunion." The show has good franchisability because of its spin-off potential, and it ranks highly in the documentary genre compared to other titles in India. If you are seeking to monetize intellectual property, demand data can help you to identify shows with high franchise potential that you may leverage to create spin-offs or license for merchandising.
Lastly, demand data can guide decisions on how to retain current subscribers and attract new ones. With data showing the show's audience demand in the top 10 global markets, you can decide to acquire content or produce content that exhibits similar demand patterns, which may help grow your platform's reach and audience.
In conclusion, demand data plays a crucial role in guiding content-related strategic decisions. Parrot Analytics' content valuation system, for instance, uses global content demand and supply to quantify a title's dollar value contribution to a platform, helping entertainment executives to make informed content acquisition decisions. Executives can also use demand data to determine optimal release strategies and pricing for content, monetize intellectual property, attract and retain subscribers, and assess the franchise potential of a show.
Friends: The Reunion's travelability to India in the last 30 days is 128%, which means that the audience demand for Friends: The Reunion is 128% of the demand in its country of origin, United States. Click through to another market to discover how well Friends: The Reunion travels internationally.
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Acquire the best shows from partners such as HBO Max to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Friends: The Reunion), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Friends: The Reunion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Friends: The Reunion, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 17, 2024, 2:05 p.m. PST using global television demand metrics from Parrot Analytics for Friends: The Reunion in India. We provide our partners with essential television industry insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.