The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, staying on top of current trends and understanding audience demand is crucial to making informed decisions about content acquisition, distribution, programming, and valuation. One great way to utilize demand data is through the analysis of a show's current audience performance, like "Galinha Pintadinha."
Through examining the show's excellent audience demand in India, executives can assess the potential success of "Galinha Pintadinha" if it were to be distributed or acquired in the Indian market. With demand values reaching 9.5 times the average, and the show maintaining its audience appeal over time, the show may well prove an exciting acquisition for an Indian SVOD or linear network. Additionally, the high travelability and reach results suggest that this show could have an international following as well.
However, the demand for the show decreased by 6.3% in India during March, so it's worth considering what could have caused this drop. Executives might want to look at the implementation of a promotional campaign to rejuvenate the interest of audiences in the show. On the other hand, the recent spike in demand in mid-March might signal a good time to launch a new marketing campaign for the show.
Furthermore, the comparative performance of "Galinha Pintadinha" in different global markets can be examined through the top 10 global markets where demand for the show is highest. Evaluating regional success can inform international distribution and marketing strategies. In India, "Galinha Pintadinha's" demand is 42% of its home market demand, Brazil. Thus, knowing which markets the show tends to perform better can help in determining strategic expansion of the series.
Finally, through using the Parrot Pulse as an independent measure of the show's success, executives can gain insights into the show's performance across six dimensions. For example, the show's momentum and longevity received outstanding results. By investing into the production and acquisition of shows like "Galinha Pintadinha," executives can create an ecosystem of content that drives engagement across their platform or channel.
In conclusion, executives can leverage demand data to obtain accurate and timely insights about a show's audience. This information can aid in the valuation, acquisition, distribution, programming, and marketing of content. As seen with "Galinha Pintadinha," the insights derived from careful analysis of a show's demand data can provide invaluable insights, and help executives make informed decisions and create content strategies optimized for success.
Galinha Pintadinha's travelability to India in the last 30 days is 40%, which means that the audience demand for Galinha Pintadinha is 40% of the demand in its country of origin, Brazil. Click through to another market to discover how well Galinha Pintadinha travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Galinha Pintadinha is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Galinha Pintadinha, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for Galinha Pintadinha in India. We provide our partners with meaningful subscription-video-on-demand competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.