The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an OTT platform executive looking to make more informed content decisions? Or a TV production company trying to decide which title to produce next? Look no further than demand data. By leveraging Parrot Analytics' content valuation system, you can easily determine how much to spend on content, calculate the ROI a specific title will bring for any given platform, and assess a TV series' ability to drive subscriptions and mitigate churn.
Let's take the example of "Harahara Mahadeva" to illustrate how demand data can help inform content decisions in India. Despite decreasing demand over the last 30 days, this coming-of-age film still presents good demand, with 2.6 times the audience demand of the average show in India. The show ranks in the 98.1th percentile in the romance genre, indicating higher demand than 98.1% of all romance titles in India. However, its drop in ranking by 205 spots during March suggests that it may not be as popular as it once was. Understanding the trends in audience demand can help direct acquisition decisions to ensure that the content being added to the platform is in line with current market demand.
By examining the top 10 global markets where "Harahara Mahadeva" is most in-demand over the last 30 days, we can see that this TV series outperforms the demand of the average TV show (1x) in each of these markets. India, where the show has achieved a good audience demand of 2.1x, is the show's number one market globally. With demand for the show decreasing in India by 19.7% during March, this information can be used to make programming decisions for the platform to ensure content is engaging with the Indian audience.
Furthermore, the Parrot Pulse for "Harahara Mahadeva" provides an independent measure of its global performance across six dimensions, including longevity, momentum, and reach. Understanding these dimensions can guide decisions concerning supply and demand, acquisition, production, distribution, and programming.
To optimize and increase subscriber retention and acquisition, demand data can help in understanding the tastes and preferences of local audiences, prevent cannibalization across multiple platforms, find new opportunity markets for content distribution, and optimize marketing campaigns ahead of premiere. Moreover, analyzing the data of the top-performing shows can help the platform evaluate production or acquisition opportunities.
In summary, demand data is critical for content valuation, global IP evaluation, concept testing, supply and demand decisions, subscriber retention and acquisition, optimal release strategy and pricing, competitive benchmarking, and pre-release marketing. It enables executives to make more informed decisions about content acquisition, production, and distribution, while also ensuring that their content is seen by the right audience on their platform.
This is Harahara Mahadeva's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Harahara Mahadeva travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Star Suvarna‘s Harahara Mahadeva is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Star Suvarna and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harahara Mahadeva, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for Harahara Mahadeva in India. We provide our partners with extensive SVOD competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.