The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you're always looking for insights to make data-backed decisions that will help you create hit content and attract more audiences. This is where demand data comes in. Let's take the case of "Impractical Jokers" in India (March 2024) to understand how demand data can help with content valuation and strategic decision making.
Content Valuation:
Demand data helps to answer several questions related to content valuation, such as how much a series is worth, what is driving its value, and how much a content library is worth to a platform over time. Using demand data, we can answer many of these questions for "Impractical Jokers". For instance, we learn that:
- The demand for "Impractical Jokers" in India was 6.6 times the demand for the average show in India. This indicates that the show is performing well and has a higher value than the average show.
- "Impractical Jokers" ranks at the 99.7th percentile in the reality genre, which means it has higher demand than 99.7% of all reality titles in India. This ranking adds value to the show and makes its acquisition more valuable.
- The show's audience demand increased by 53.7% in March 2024. This growth indicates increasing popularity, which implies a higher worth.
- The demand for "Impractical Jokers" in its country of origin, the United States, was 15.3x, which shows the potential value of the series in the US and the value a US studio could gain in licensing/distribution.
Acquisition and Distribution:
Demand data answers several questions related to acquisition and distribution. For instance, we can use the data to assess a TV series' ability to drive subscriptions and mitigate churn, which titles are good for subscriber acquisition/retention, and which platform to target for distribution. For example:
- Comparing its performance over a year to the last 30 days reveals that its popularity has grown. This growth means it has the potential to be a good acquisition for a platform.
- By examining the top 10 global markets where "Impractical Jokers" is most in-demand, we find that the show's audience demand outperformed the demand of the average TV show (1x) in each of these markets. This information is valuable for potential international distribution.
- India's demand for "Impractical Jokers" increased significantly, indicating its strategic importance as a high-growth market for the show. This can lead to a higher distribution value in India.
Programming Decisions:
Demand data helps content creators and entertainment executives to make informed programming decisions such as what type of content exhibit opportunities for acquisition or production, what kind of content resonates most with the current audience, and what kind of release strategy will be best for a new production. For example:
- We can see which shows fans of "Impractical Jokers" also like. This information can guide programming decisions for fans who are looking for similar content on the platform.
- Demand data can show which genre is the most popular in a particular market (in this case, the reality genre is in demand), guiding programming decisions.
- We learn that the show's momentum is outstanding, indicating that it has positive potential for continued success over time. This indicates that there is potential for future seasons if the production company decides to continue the show.
In conclusion, demand data provides a wealth of insights that can help entertainment executives make more informed decisions on content valuation, acquisition, distribution, and programming that brings tangible benefits to the business. Capitalizing on the insights that it provides can lead to more significant growth and success for an entertainment business across different geographical markets.
Impractical Jokers's travelability to India in the last 30 days is 24%, which means that the audience demand for Impractical Jokers is 24% of the demand in its country of origin, United States. Click through to another market to discover how well Impractical Jokers travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular truTV‘s Impractical Jokers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for truTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Impractical Jokers, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Comedy Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for Impractical Jokers in India. We provide our partners with meaningful TV expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.