The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For OTT and SVOD platforms, demand data can help make informed acquisition decisions. In the case of "Ishq Ka Rang Safed", the show has good audience demand in India, with a 2.9 times higher demand than the average TV show in the country over the last 30 days. Additionally, the show has seen a 139.3% increase in demand in March, with a spike towards the end of the month. This indicates that the show is gaining popularity, making it a potentially valuable acquisition for an OTT or SVOD platform targeting the Indian audience.
For TV series financing companies, demand data helps assess the value of a series. In the case of "Ishq Ka Rang Safed", Parrot Analytics' content valuation system can be used to determine the dollar value contribution of the show to any platform in India. "Ishq Ka Rang Safed" exceeded the audience demand of the average TV show in the romance genre in India, indicating its potential value.
For entertainment talent agencies, demand data can help identify which talent is best for partnerships to expand the show's audience. As per the analysis, only 8.6% of TV shows in India exhibit the same level of demand as "Ishq Ka Rang Safed". The show's audience is in the 98.3th percentile of the romance genre, indicating the potential to attract a large number of viewers who appreciate romantic stories.
For TV production companies and studios, demand data can inform programming decisions. In the case of "Ishq Ka Rang Safed", it has excellent momentum and good longevity, which indicates that the show could be worth considering for additional seasons or spin-off series. Analysis shows that while the show's popularity peaked at 9.1 times the average over the last year, it has been maintaining its demand and popularity recently.
For content distributors, demand data can help identify untapped markets for distribution. Although "Ishq Ka Rang Safed" has good demand in India and the US, it is relatively unknown in other global markets such as Indonesia, Philippines, Malaysia, Pakistan, Nigeria and the United Kingdom. Content distributors can use this data to target specific markets where the show is not yet distributed to increase its reach.
Overall, demand data plays an essential role in making informed content acquisition, distribution, programming, and financing decisions for entertainment executives. In the case of "Ishq Ka Rang Safed", the show's audience demand data highlights the potential for the show to attract viewers and generate value in India, the United States and other markets.
This is Ishq Ka Rang Safed (इश्क़ का रंग सफ़ेद)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ishq Ka Rang Safed (इश्क़ का रंग सफ़ेद) travels internationally.
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Acquire the best shows from partners such as Colors TV to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ishq Ka Rang Safed (इश्क़ का रंग सफ़ेद)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Colors TV‘s Ishq Ka Rang Safed (इश्क़ का रंग सफ़ेद) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Colors TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ishq Ka Rang Safed (इश्क़ का रंग सफ़ेद), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using tv demand metrics from Parrot Analytics for Ishq Ka Rang Safed (इश्क़ का रंग सफ़ेद) in India. We provide our partners with extensive TV industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.