The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can provide you with valuable insights into the performance of your content. In the case of "Ishqbaaaz," demand data reveals positive audience demand in India, with the show achieving 5.7 times the audience demand of the average show in India over the last 30 days. It is important to note that only 8.6% of all TV shows have this level of demand.
Understanding the audience demand of a show can aid in content valuation, allowing you to calculate the ROI a specific title will bring for any given platform. You can also use demand data to assess a TV series' ability to drive subscriptions and mitigate churn.
In the case of "Ishqbaaaz," our demand data highlights that while audience demand for the show has decreased by 20.1% during March, demand spiked late in the month. It is crucial to know when to acquire or distribute a show to maximize audience demand. Demanding data can help identify optimal release strategies and pricing, and also map local whitespaces with the most popular genres for further content production or acquisition.
Tracking the global performance of "Ishqbaaaz" over the past year, our demand data indicates that the show's popularity is increasing, having peaked at 8.4 times the average in the last 30 days, which is a 22.4% increase. This is supported by the fact that during the past 90 days, the demand for this show has been increasing steadily.
Moreover, the show's Parrot Pulse rating reflects its performance across six dimensions. Looking at the data, "Ishqbaaaz" has good worldwide audience demand across all platforms with a great longitudinal performance. The relatively lower global travelability performance could translate into untapped opportunities for revenue growth. Meanwhile, the momentum indicating the pace of growth and the franchisability or spin-off potential are rated good, while reach or the number of people expressing demand for a show is okay.
Additionally, knowing that "Ishqbaaaz" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand could help strengthen your acquisition and distribution decisions.
In conclusion, demand data is essential for entertainment executives to make better-informed decisions about content, acquisition, and distribution strategies. The insights gathered from demand data provide the necessary requirements for content valuation, track the global performance of shows, optimize release strategies, map the local whitespace with the most popular genres, among others.
This is Ishqbaaaz's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ishqbaaaz travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Star Plus‘s Ishqbaaaz is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Star Plus and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ishqbaaaz, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for Ishqbaaaz in India. We provide our partners with far-reaching TV series insight to help them drive better and more informed content sales strategies. Contact us today to find out more.
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