The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed content decisions, demand data can provide valuable insights into how well specific TV shows are performing in various markets. By examining the audience demand for a show like "Jhalak Dikhhla Jaa," for instance, you can better understand how attractive it is to viewers. Evaluating the show based on the various questions listed, we can draw the following insights from the available data:
- Content valuation: "Jhalak Dikhhla Jaa" is a reality show, and it's currently in the top 98.9th percentile of all reality titles in India. This means the show has higher demand than most of its peers in the genre, which can translate to increased value for an OTT platform or channel that acquires it. Using demand data, you can calculate the dollar value contribution of a show to a platform or channel, and assess how much it might drive subscriptions or mitigate churn.
- Franchise potential: Although "Jhalak Dikhhla Jaa" has a poor franchisability score, there may still be opportunities to monetize the IP through spin-offs or franchises. By analyzing fan engagement and viewership data, studios and content distributors can determine if there's sufficient demand to justify producing additional content in the same vein.
- Travelability: Demand data for "Jhalak Dikhhla Jaa" suggests the show may not have a high level of international appeal. This insight is essential both for content production companies and OTT platforms looking to expand into new markets.
- Supply and demand: By examining audience demand data for various genres and TV series, talent agencies and production companies can determine which types of content are in demand. This information lets them develop shows that are more likely to resonate with viewers and improve their chances of success.
- Subscriber acquisition and retention: By identifying other TV shows that attract the same fans as "Jhalak Dikhhla Jaa," broadcasters, and OTT platforms can consider acquiring those titles to keep viewers engaged. They can also use demand data to identify the content they need to produce to attract new subscribers to their platform.
- Release strategy and pricing: With demand data, broadcasters and content distributors can choose the best release strategy for their content. They can also determine the optimal pricing for programs based on fan engagement.
- Performance measurement: Demand data for "Jhalak Dikhhla Jaa" lets you compare the show's performance against other titles available on the market. You can answer questions about how your show is doing relative to the market average, which TV series resonate most with your audience, and where is your series in-demand.
With the help of demand data, you can identify the potential of a show in markets like India and globally like "Jhalak Dikhhla Jaa" and adapt your content acquisition and development strategy accordingly.
This is Jhalak Dikhhla Jaa's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Jhalak Dikhhla Jaa travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SET India‘s Jhalak Dikhhla Jaa is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SET India and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jhalak Dikhhla Jaa, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Jhalak Dikhhla Jaa in India. We provide our partners with essential subscription-video-on-demand competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.