The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to make informed content, acquisition, distribution or programming decisions. With the example of "Jodha Akbar," we can understand how demand data can be leveraged to value a content explicitly. Parrot Analytics content valuation uses demand data to determine the dollar value contribution of any title to any platform in any region. By comparing the demand of "Jodha Akbar" with India's average show, we can see that it has 2.4 times higher audience demand, indicating its good demand performance.
Based on the demand insights of "Jodha Akbar," entertainment executives can further analyze the genre, audience, markets, and season insights to estimate the show's value, revenue, and strategic decision-making process. The show has a 97.9th percentile rank in the romance genre, which means that it has higher demand than 97.9% of all romance titles in India. The executives can understand how a title drives engagement across their catalog or contributes to a platform's marginal revenue by leveraging demand data.
Furthermore, comparing the show's demand over the last year with the last 30 days can help executives analyze how the show's popularity is performing over time. "Jodha Akbar" had a higher peak demand over the last year, but now has a decreased popularity compared to the last 30 days. Travelability insights reveal how well the show's international demand is relative to its home market, while momentum insights reveal the pace of growth.
Finally, executives can examine the top markets where "Jodha Akbar" has the most audience demand to explore expansion opportunities. In the case of "Jodha Akbar," the show has the highest demand in India, indicating that it should be the primary focus market. Additionally, the United States entertainment market may be an attractive opportunity for expansion, as the demand for the show is okay. By leveraging demand data, executives can determine which content to acquire, how to value title, decide on distribution strategies, and program their content.
This is Jodha Akbar's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Jodha Akbar travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Zee TV‘s Jodha Akbar is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Zee TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jodha Akbar, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Jodha Akbar in India. We provide our partners with smart subscription-video-on-demand capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.