The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can provide you with valuable insights that can help you make more informed content, acquisition, distribution, or programming decisions. Parrot Analytics' content valuation system, which is powered by global content demand and supply, can help you answer a range of questions. Let's explore how demand data related to "Kyu Uthe Dil Chod Aaya" can help you with your decision-making process.
Content Valuation Using Demand Data
Content valuation can help answer questions about how much a show is worth and estimate its ability to attract new subscribers or mitigate churn. You can use Parrot Analytics' content valuation system, which is based on demand data, to discover the value contribution of any title to any platform in any region.
For instance, looking at demand data for "Kyu Uthe Dil Chod Aaya," the show has a demand that is 2.4 times the average show in India, which is good. Its high demand value makes it valuable content that can attract a large audience to your platform.
Programming Decisions
Demand data can help you make informed programming decisions, such as identifying the genres that resonate with audiences in a specific region or assessing the impact of a marketing campaign around a show. You can use the data to determine how a show compares to others in the market in terms of popularity and trends.
For "Kyu Uthe Dil Chod Aaya," it ranks at the 98.3rd percentile in the history genre, which indicates its higher demand than 98.3% of all history titles in India. Additionally, the show moved up 85 spots in rank during March in India, and it achieved a good audience demand spike in late March 2024. All of these make it a viable show to consider in a programming decision.
Distribution and Acquisition Decisions
Demand data can help you make informed distribution and acquisition decisions. You can use it to identify high-demand content that will resonate with audiences, locate opportunity markets for content distribution, or find a show's white spaces.
For "Kyu Uthe Dil Chod Aaya," you can see that its worldwide audience demand across all platforms is good, and its longevity, which measures how well audience demand is maintained over time, is also good. Therefore, you can consider making an acquisition deal with the show's studio or production company to distribute it to your platform or resell it to other platforms elsewhere.
Content Marketing Strategies
Demand data can help you optimize your content marketing strategies, such as identifying the best performers among showcasing TV shows or current television series, quantifying your brand affinity, and measuring your content's reach.
By looking at the demand data for "Kyu Uthe Dil Chod Aaya," we can see that the show has a good momentum, measured by the pace of growth. We can also see that it outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days. By using data-driven marketing strategies, you can tailor your content marketing campaigns around the show to target the show's top global markets where it has more engagement at that moment.
Competitor Analysis
Finally, demand data can help you with competitive benchmarking by identifying the strengths and weaknesses of your content when compared to the competition.
For "Kyu Uthe Dil Chod Aaya," we can see that the show has lower travelability (to travel markets) and franchisability (spin-off potential) but adequate reach. Knowing this information and comparing it to other similar shows in the market can help you make more informed decisions about your future investments in content production or acquisitions.
This is Kyu Uthe Dil Chod Aaya's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Kyu Uthe Dil Chod Aaya travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sony Entertainment Television (India)‘s Kyu Uthe Dil Chod Aaya is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sony Entertainment Television (India) and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kyu Uthe Dil Chod Aaya, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:02 p.m. PST using global television demand datasets from Parrot Analytics for Kyu Uthe Dil Chod Aaya in India. We provide our partners with valuable TV industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.