The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many questions that can be answered with demand data when making decisions about content valuation and acquisitions, programming, and distribution. Let's explore how demand data for the TV series "La Brea" in the month of February 2024 in India could inform some of these decisions.
One important use of demand data is content valuation. For instance, if you are an SVOD platform or a content distributor, you might want to assess the value of "La Brea" for your platform. In this case, you can use Parrot Analytics' content valuation system, which is powered by global content demand and reveals not only the value of the title but also its contribution to engagement across the rest of the catalog. In India, "La Brea" had 3.2 times the audience demand of the average show, indicating that it could be a valuable addition to your platform's content library.
Demand data is also useful for informing acquisition decisions. You might want to know what kind of titles are exhibiting opportunity for acquisition or production. For "La Brea" in India, we know that the demand for the show had increased recently, suggesting that it might be a good time to acquire the series if it is available for licensing.
If you are a linear network or a pay TV network, you might want to use demand data to decide which titles to buy to retain your current audience and grow your audience base. For example, demand data can reveal which genres are resonating the most with your current audience and what genres you should focus on to attract new subscribers to your SVOD services. We can see that "La Brea" is in the drama genre and ranks at the 97.5th percentile in terms of demand in India, indicating that the show is resonating well with Indian viewers.
For programming decisions, demand data can help you decide on the best release strategy for a title and the optimal pricing. In the case of "La Brea," we know that its demand spiked in mid-February 2024 in India, suggesting that this might be the optimal time to release the show in India for your platform.
Lastly, demand data is useful for benchmarking the performance of a title against its competitors and for pre-release marketing optimization. You could use demand data to compare the demand for "La Brea" against other titles available on the market and adjust your marketing campaign ahead of the premiere accordingly. More specifically, during February in India, "La Brea" ranked at #358, moving up in its rank by 0 spots during February in India. This can help with competitive benchmarking against other series in the same period.
In conclusion, leveraging demand data can provide valuable insights into the audience's preferences and behavior, allowing entertainment executives to make informed content valuation, acquisition, programming and distribution decisions. By looking at the example of "La Brea" in February 2024 in India, we can see how demand data can inform various types of decision-making processes.
La Brea's travelability to India in the last 30 days is 21%, which means that the audience demand for La Brea is 21% of the demand in its country of origin, United States. Click through to another market to discover how well La Brea travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. La Brea), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as La Brea, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s La Brea is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Brea, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 7:56 a.m. PST using tv demand analytics from Parrot Analytics for La Brea in India. We provide our partners with valuable content insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.