The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive at an OTT platform, knowing the demand for TV shows like Law & Order: Organized Crime is critical to make more informed content, acquisition, or programming decisions. Parrot Analytics' content valuation system, powered by global content demand and supply, can be used to determine how much a title is worth in relation to its performance on the platform. Here are a few ways you can use demand data to make more informed decisions relating to Law & Order: Organized Crime:
1. Content Valuation: Demand data can help determine how much a TV series like Law & Order: Organized Crime is worth. Parrot Analytics' content valuation system reveals the dollar value contribution of any title, to any platform, in any region. The system is an economic valuation system powered by global content demand and supply, which can ultimately be used to make better content valuation decisions.
2. Acquisition and Distribution Decisions: Evaluating the demand for a TV show in international markets can help entertainment executives understand its travelability and international appeal. Law & Order: Organized Crime's travelability in India is good, indicating that there is some demand for the show outside of its home market. Therefore, if you're a content distributor or an executive making acquisition decisions, you may consider the acquisition of a program that has a good travelability score to generate international appeal.
3. Programming Decisions: Audience demand data for specific TV shows can help network executives to make better programming decisions. In Law & Order: Organized Crime's case, the show can be compared to other top-performing shows in a specific market, providing insights into genre preferences and audience behavior. For example, if a network is looking to premiere a new drama series in India, they could examine the performance of Law & Order: Organized Crime within a given period and determine whether similar programming is likely to appeal to audiences.
4. Content Optimization Decisions: Demand data can be used to optimize a specific TV show continually. In Law & Order: Organized Crime's case, comparing the show's performance over a year rolling basis with the last 30 days, executives can track the show's long-term performance, as well as its short-term gains. With a 6.0% increase, Law & Order: Organized Crime seems to be gaining popularity lately. Therefore, network executives can observe this trend and optimize the show's promotional activity and programming position.
5. Content Marketing Decisions: Finally, demand data can inform marketing campaigns before the premiere of a series. By assessing Law & Order: Organized Crime's momentum, a marketing team could optimize promotional efforts to get early engagement from fans and potential audiences, getting the show off to a great start.
Overall, demand data from Parrot Analytics provides insight into the popularity of TV shows like Law & Order: Organized Crime in all major markets. The data can guide content, acquisition, or programming decisions, allowing these executives to make informed decisions based on real-time insights, ultimately optimizing their competitive edge.
Law & Order: Organized Crime's travelability to India in the last 30 days is 9%, which means that the audience demand for Law & Order: Organized Crime is 9% of the demand in its country of origin, United States. Click through to another market to discover how well Law & Order: Organized Crime travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Law & Order: Organized Crime is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Law & Order: Organized Crime, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 17, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for Law & Order: Organized Crime in India. We provide our partners with smart content know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.