The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics provides global entertainment executives with insightful data and analytics to support their decision-making process in acquiring, distributing, programming, and valuing content. One way this is accomplished is by analyzing a show's demand data, such as that of "Malcolm In The Middle" in India during February 2024. As one of the leading comedy genres in India, the analysis provides useful insights, including:
Content valuation: Demand data plays a critical role in calculating the value of content. Parrot Analytics' demand data system can reveal the dollar value of any title to any platform or region. Using global content demand and supply, Parrot Analytics provides an economic valuation system, which helps content executives make informed decisions. For instance, in India, Malcolm In The Middle generated 2.1 times the audience demand of the average show, indicating that the value of the content is relatively better than other shows.
Programming decisions: Industry executives and content creators rely on demand data to make informed decisions about programming. By analyzing the data provided, executives can gain insights into audience tastes and preferences. For instance, the analysis of "Malcolm In The Middle" reveals that the show has a higher demand than 97.0% of all comedy titles in India, making it an excellent choice for executives in the comedy genre.
Distribution decisions: By examining the top markets where a show is most demanded, executives can optimize the distribution of content. For instance, "Malcolm In The Middle"'s number one market is in the United States, with an audience demand of 14.4x, while in France, demand is outstanding. For executives who want to distribute the show to other countries, using this data, they can have higher chances of success in the US and France.
Acquisition decisions: With a shift from traditional content discovery to data-driven content acquisition, demand data helps content executives make informed decisions about acquiring content. For example, the demand for Malcolm In The Middle has been increasing recently, indicating that it would be a wise acquisition decision for executives.
In conclusion, demand data provides entertainment industry executives with valuable insights into the preferences of their respective markets, enabling them to make informed decisions about content acquisition, distribution, programming, and valuation. Combining data insights with domain expertise will empower executives to make more informed decisions, reach new audiences, and better understand evolving viewing trends.
Malcolm In The Middle's travelability to India in the last 30 days is 15%, which means that the audience demand for Malcolm In The Middle is 15% of the demand in its country of origin, United States. Click through to another market to discover how well Malcolm In The Middle travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Malcolm In The Middle), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Malcolm In The Middle, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Malcolm In The Middle is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Malcolm In The Middle, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 7:54 a.m. PST using tv demand data from Parrot Analytics for Malcolm In The Middle in India. We provide our partners with valuable subscription-video-on-demand insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.