The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive trying to make informed content decisions, you can use demand data to evaluate shows like "Mare Of Easttown" and compare its performance against the industry average. In India, the show's demand increased by 14.5% in March 2024, indicating an upward trend in demand. "Mare Of Easttown" has a demand that is 2.4 times the industry average, which contributes positively to its content valuation. You can use this information to make informed decisions about acquiring shows that are performing well and adding content that caters to the interests of Indian audiences.
If you are interested in distribution decisions for this show, then analyzing the top 10 global markets where the show is in-demand will provide you with useful insights. For example, "Mare Of Easttown" outperforms the average TV show demand in Russia, where the show achieved outstanding audience demand of 9.3x. You can leverage this information to make decisions about which regions to prioritize for distribution, such as increasing exposure in Russia if the show has not already been released there.
In addition to providing revenue-generating opportunities, demand data also helps with programming decisions. In this case, while "Mare Of Easttown" is classified as a drama series, the demand insights show that fans of the show also enjoy other genre shows like "Foundation," "True Detective," "Fargo," and "The Mandalorian." The data shows that the show's reach, or the number of people expressing demand for a show, is good. This indicates that the show has broader appeal, which you can use to inform programming decisions around other shows that cater to similar audiences.
Furthermore, the Parrot Pulse for "Mare Of Easttown" provides an independent measure of its global performance across six dimensions, including audience demand, travelability, longevity, momentum, franchisability, and reach. These dimensions provide you with a holistic measure of the performance of a show and can inform decisions about which shows to acquire or produce. For example, its outstanding demand, momentum, and franchisability indicate that the show's IP can be used for spin-offs or franchises, which can contribute positively to content valuation.
In conclusion, demand data provides entertainment executives with the ability to make informed content, acquisition, distribution, and programming decisions. By examining "Mare Of Easttown's" demand insights in India and globally, executives can make decisions that cater to the interests of their target audience, prioritize regions for distribution, build broader programming lineups, and optimize content valuation.
Mare Of Easttown's travelability to India in the last 30 days is 38%, which means that the audience demand for Mare Of Easttown is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Mare Of Easttown travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mare Of Easttown), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Mare Of Easttown is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mare Of Easttown, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 19, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for Mare Of Easttown in India. We provide our partners with essential media industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.