The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make informed decisions when it comes to content selection, acquisition, distribution, and programming. Fortunately, you can leverage demand data to gain insights that will inform these decisions. Take for example, "Marvel's The Punisher" TV series, which we will use to explain how demand data can be used to help you.
One critical aspect of content valuation is understanding how much your content is worth. Demand data can provide valuable insight into a title's value, and this data can be used for content valuation. For instance, the demand for "Marvel's The Punisher" in India is good, 3.8 times the average show in India, and only 8.6% of all TV shows have this level of demand. Moreover, its demand in India is increasing, as seen in its 3.1 times the average demand over the last 90 days. This indicates high market value since it is maintaining a high level of demand over time.
You can also use demand data to assess viewer preferences and understand what other titles your audience enjoys and what they are likely to enjoy in the future. For instance, data shows that fans of "Marvel's The Punisher" also like "Marvel's Daredevil," "Loki," and "Rick and Morty," among others. This information can help you acquire shows that are similar to "The Punisher" and appeal to the same audience.
Another area where demand data can be valuable is discerning the effectiveness of your marketing campaign and measuring the audience's response. Utilizing demand data for "Marvel's The Punisher" helps you understand the effectiveness of your marketing campaign during its January release in India. The data shows that demand spiked in late January, a great indication of effective marketing.
Furthermore, you can leverage demand data to understand your show's potential in global markets. The demand for "Marvel's The Punisher" in its country of origin, the United States, is outstanding, with the audience demand at 10 times the average TV show in the country. In comparison, the demand in India was 22% of the show's demand in the US. You can use this data to decide where to distribute or acquire content. Also, in examining the show's top 10 global markets, we find that the show outperformed the demand of the average TV show in each of these markets, including Russia, Brazil, the United Kingdom, Canada, China, Germany, France and Netherlands, demonstrating international demand.
In conclusion, demand data provides valuable insight into show valuation, audience preferences, marketing effectiveness, and global potential, among other critical areas. Using the example of "Marvel's The Punisher" TV series, we demonstrated how demand data can be applied in various strategic decision-making processes, such as content acquisition, distribution, programming, and content valuation. As an entertainment executive, by leveraging demand data, you can gain the insights necessary to make informed decisions and stay ahead in today's dynamic entertainment industry.
Marvel's The Punisher's travelability to India in the last 30 days is 25%, which means that the audience demand for Marvel's The Punisher is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's The Punisher travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Marvel's The Punisher.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Marvel's The Punisher from partners like Disney+.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Marvel's The Punisher? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Marvel's The Punisher. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney+ to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Marvel's The Punisher), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Marvel's The Punisher, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Marvel's The Punisher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's The Punisher, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Feb. 26, 2024, 1:01 p.m. PST using tv demand analytics from Parrot Analytics for Marvel's The Punisher in India. We provide our partners with comprehensive television workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.