The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics’ demand data analysis of "Mayanagari-city Of Dreams" for the month of March 2024 in India provides valuable insights that can assist entertainment executives in making data-driven decisions in content valuation, acquisition, programming, and distribution.
Content Valuation:
Demand data can be utilized to value content and estimate the worth of a series, and "Mayanagari-city Of Dreams" is valued as good. Currently, the show has audience demand of 4.0 times the average of all titles in India during the last 30 days. This demand data can be used to calculate a global content economic value of the title. The data also reveals how "Mayanagari-city Of Dreams" ranks above 98.0% of all mystery titles in India, making it a highly demanded mystery title.
Acquisition and Distribution:
Demand data analysis can be utilized to help with acquisition and distribution decisions. For example, entertainment executives can find out which shows capture the attention of audiences in a particular market. In the case of "Mayanagari-city Of Dreams," it is mainly popular in India, and there is low travelability demand in other markets. Therefore, if content distributors were to acquire the show, they would have to evaluate how effective it is in reaching the target audience, whether launching the show Widely in international markets would be worth the investment, or whether targeting the show to specific audiences in each market would be an ideal distribution strategy.
Programming:
Demand data analysis can also aid in selecting shows suitable for TV programming. It can help entertainment executives keep their current audience engaged while also attracting new ones. For instance, for "Mayanagari-city Of Dreams," entertainment executives can determine from the analysis which shows the fans of the series are also interested in, such as "The Railway Men - The Untold Story Of Bhopal 1984," "The Jengaburu Curse," "Indian Police Force," among others. They can use this data to program and schedule the shows and other popular titles together, which can result in higher engagement on their platform.
Making Informed Content Decisions:
Demand data can enable entertainment executives to make informed content decisions. With "Mayanagari-city Of Dreams," entertainment executives have awareness that the show's audience demand has decreased in India during March, and while demand for the show has been declining worldwide for the past 90 days, it has been spiking late in March 2024 for India, thereby revealing a possible trend reversal for the show. This trend information can help TV producers and networks to decide whether to renew the show for additional seasons or cancel it based on its audience demand.
In conclusion, demand data analyses, as demonstrated by the analysis of "Mayanagari-city Of Dreams" for the month of March 2024 in India, provides entertainment executives in various organizations with the data to make informed content decisions around content valuation, acquisition, distribution, and programming. The data analysis also gives vital insights that can help entertainment executives focus on strengthening their content strategies and maximizing profits.
This is Mayanagari-city Of Dreams's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mayanagari-city Of Dreams travels internationally.
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Over the last 7 days, people who watch Mayanagari-city Of Dreams also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mayanagari-city Of Dreams, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been updated on April 16, 2024, 4:32 a.m. PST using global television demand data from Parrot Analytics for Mayanagari-city Of Dreams in India. We provide our partners with deep SVOD workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.
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