The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives in the TV industry continually seek ways to maximize their investments while efficiently using their resources. The ever-increasing competition among streaming platforms, television producers, content distributors, and linear and pay TV networks necessitates the use of powerful tools such as demand data to drive profitability and achieve growth. In this article, we explore how analysis of the demand for "Mere Sai - Shraddha Aur Saburi" during March 2024 in India can be used to benefit entertainment executives and the decisions they make.
The analysis reveals that the demand for "Mere Sai - Shraddha Aur Saburi" in India has been good and significantly above the average over the last 30 days. This show's demand levels are decreasing, which could impact its future performance. Despite the recent decrease, it remains in the 96.7th percentile of the drama genre in India, making it highly in-demand among viewers.
Demand data also reveals that audience demand for the show has declined by 7.4% since March began. Understanding trends in the demand for a particular show or genre can help decision-makers determine if they need to alter their programming or marketing strategies to maintain audience interest.
By examining the top 10 global markets where "Mere Sai - Shraddha Aur Saburi" is most in-demand over the last 30 days, it is evident that this TV series outperforms the demand of the average TV show (1x) in each of these markets. India is the top market for the show, with good audience demand of 2.1x, followed by the United States, where demand is also good. This information shows that the show has the potential to expand its audience beyond the Indian market, considering the high demand it is garnering in other countries.
Demand data also helps content producers assess the value of their content, as it allows them to determine how much their content is worth and what genres and plots resonate most with viewers. For instance, if there is a particular show or genre that has high demand levels, content producers can focus on investing more resources in those areas.
The demand data can also help executives of OTT and SVOD platforms identify which titles to acquire or distribute, which programming genres to focus on, and where to target their marketing efforts. Additionally, by examining the positive and negative aspects of a show's momentum, longevity, and reach, executives can make informed decisions about when and where to distribute a show and how to nurture its growth in the market.
In conclusion, leveraging demand data provides entertainment executives with valuable insights that can guide informed decisions in content acquisition, development, marketing, and distribution. The case study of "Mere Sai - Shraddha Aur Saburi" outlined in this article illustrates how demand data can enhance the value of a TV show and inform decisions on any downstream activation, acquisition, or distribution strategy. Understanding audience demand is crucial to predicting the success or failure of any content and making informed decisions that will contribute to the growth and success of any TV show.
This is Mere Sai - Shraddha Aur Saburi (मेरे साई - श्रद्धा और सबुरी)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mere Sai - Shraddha Aur Saburi (मेरे साई - श्रद्धा और सबुरी) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SonyLIV‘s Mere Sai - Shraddha Aur Saburi (मेरे साई - श्रद्धा और सबुरी) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SonyLIV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mere Sai - Shraddha Aur Saburi (मेरे साई - श्रद्धा और सबुरी), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using global television demand datasets from Parrot Analytics for Mere Sai - Shraddha Aur Saburi (मेरे साई - श्रद्धा और सबुरी) in India. We provide our partners with extensive entertainment industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.