The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives working in distribution, content acquisition, and programming strategy can use Parrot Analytics' demand data to determine how well a show is performing in a particular region. For example, we can use the case study of "Power Rangers" in February 2024 in India to further expound on how demand data can help executives make informed decisions.
One major application of demand data is content valuation. Specifically, Parrot Analytics' content valuation system can help executives calculate a show's dollar value contribution to a platform, allowing for informed financial decision-making. In the case of "Power Rangers," we see that it has 2.3 times the audience demand of the average show in India over the last 30 days. We can use this demand data to determine the show's value contribution to the streaming platform in India, possibly leading to increased investment in the series.
Demand data can also help executives make acquisition decisions. We can see that "Power Rangers" achieved the peak rank of #587 in India, but has since dropped in its rank by 135 spots during February. Despite the drop, the demand for the show is higher than 95.2% of all adventure titles in India, indicating a strong fan base. Additionally, we can see that other shows that fans of "Power Rangers" enjoy, such as "Pokémon" and "Dinotrux," providing potential acquisition options for executives looking to bolster their content offering.
Programmers can use demand data to determine an optimal release strategy and pricing for a given show. We can see that demand spiked in late February 2024 for "Power Rangers" in India, which may indicate an opportunity for the platform to increase marketing efforts or release new episodes around that time. Through analysis of the top 10 global markets where "Power Rangers" is most in-demand over the last 30 days, executives can also gain insights into a show's potential global reach and appeal, valuable information for programming teams looking to expand a show's distribution.
Finally, demand data can provide insights into viewer trends and taste clusters that can inform the development of future content. For example, we can see that "Power Rangers" has higher demand than the average TV show in all markets where it is popular, indicating a strong global fan base. Further analysis of viewer sentiment and potential audience overlap can provide insight into what types of shows and themes to focus on in future productions.
Power Rangers's travelability to India in the last 30 days is 6%, which means that the audience demand for Power Rangers is 6% of the demand in its country of origin, United States. Click through to another market to discover how well Power Rangers travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Power Rangers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Power Rangers, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using global demand analytics from Parrot Analytics for Power Rangers in India. We provide our partners with comprehensive content analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.