The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working for an OTT platform, understanding audience demand is crucial for making informed acquisition and programming decisions. Using "Mind Your Language" as an example, we illustrate how demand data can be used to make content-related decisions.
Content Valuation
Content valuation is about assigning a dollar value and forecasting returns on investment in content. Demand data can help evaluate content's financial worth and guide acquisition and licensing decisions. For instance, Parrot Analytics content valuation system analyzes global content demand to reveal a title's dollar value, revealing its contribution to platforms' marginal revenue across regions.
- How much is "Mind Your Language" worth, and how is this going to change over time?
Using its demand data, "Mind Your Language" has good audience demand across India and the United Kingdom. Its performance in other regions is underwhelming compared to average TV shows. Content valuation can thus help platform executives gain insight into its value, which can be used to price acquired content or forecast revenue.
Programming
To attract and retain audiences, broadcasters and platforms require assessing audience demand to highlight opportunities around content scheduling and promotions.
- What is the best release strategy for "Mind Your Language"?
Using demand data, we can see that there was a spike in the show's demand in late March 2024 in India. This suggests that executives should consider releasing the show during this peak demand period to maximize audience engagement. The data also shows that demand for the series has been decreasing overall in India, so promoting the show ahead of its release will be crucial to generate anticipation and drive viewership.
Acquisition
Acquisition decisions are typically characterized as complex and risky, influenced by several factors such as creators, cast members, storyline, genre, etc. Understanding audience demand can remove some of the complexity and provide critical information to inform acquisition decisions.
- Does "Mind Your Language" have any affinity shows that can be leveraged in marketing to attract/retain subscribers?
Yes, according to the analysis provided by Parrot Analytics, the show has an affinity for shows like "Call The Midwife", "Silo", "The Crown", "The Buccaneers", "The Bear", "Law & Order: Special Victims Unit", "Three Little Birds", "Law & Order," and "NCIS." By leveraging such information, executives can offer a suitable content bundle that preserves and increases the audience's interest.
Distribution
Distributors need to understand audience demand to maximize the value of licensed content.
- What platforms should "Mind Your Language" be distributed on?
With India and the UK being the top two markets, executives can license the show to platforms that have a massive user base in these two regions to maximize the title's value. Additionally, by tracking audience demand, executives can align the show's distribution strategy with its target audience, which is essential for platforms to foster engagement and long-term loyalty.
In conclusion, audience demand data provides crucial insights to entertainment executives in the entertainment industry in making informed acquisition, programming and distribution decisions. By leveraging this data, executives can understand how to maximize the value of their content to create viewer engagement and optimize ROI.
Mind Your Language's travelability to India in the last 30 days is 139%, which means that the audience demand for Mind Your Language is 139% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Mind Your Language travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Mind Your Language is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Mind Your Language also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mind Your Language, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using global television demand data from Parrot Analytics for Mind Your Language in India. We provide our partners with comprehensive television series competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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