The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make informed content acquisition, distribution, and programming decisions? Look no further than demand data. Let's use Parrot Analytics' demand data for "Mirzapur," one of India's most popular TV shows in January 2024, as an example of how demand data can help you make decisions that drive ROI.
Content Valuation:
One of the most significant benefits of demand data is its use in content valuation. By examining the demand for a show, you can determine how much that show is worth to your platform. Using Parrot Analytics' content valuation system based on demand data, you can estimate the value that "Mirzapur" brings to your platform and how it drives engagement across your catalog, highlighting what content you should be investing in and what is losing its value.
Geographic Performance:
Demand data also provides geographic insights that you can use to make highly targeted investment, distribution, and programming decisions. By examining where a show's audience demand is most significant, which we can see for "Mirzapur" in India and Pakistan, for example, you can tailor your marketing messages and the distribution of the show to generate additional audience demand globally.
Audience Insights:
By examining the top shows that "Mirzapur" audiences also like, such as "Money Heist" and "The Family Man," you can gain crucial insights into your audience's tastes and preferences. You can use this to cater to an audience's interests by recommending them shows like "Mirzapur," encouraging binge-watching, and ultimately driving ROI.
Predicting Popularity:
Demand data can also be used to predict the future popularity of a show. For "Mirzapur" in January, we can see that demand spiked in late January. By having this information, you could prepare for future spikes in demand, with dedicated promotional activities or ad spend during that time, for example, delivering maximum ROI.
Travelability and Longevity:
Through Parrot Analytics' "Mirzapur" Pulse, we can see how the show performs across six dimensions, including travelability (international demand), longevity (maintaining demand), momentum (pace of growth), franchisability (spinoff potential), and reach (number of people expressing demand). Travelability for "Mirzapur" is okay, indicating it may not have significant international demand; however, momentum and longevity are exceptional, ensuring you of long-term ROI opportunities.
In conclusion, for entertainment executives looking to make informed and data-driven content acquisition, distribution, and programming decisions, demand data insights from Parrot Analytics can provide significant benefits like content valuation, geographic insights, audience insights, predicting popularity, travelability, and longevity. By leveraging demand data insights, executives unlock the potential to drive ROI from their content investments effectively.
This is Mirzapur's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mirzapur travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Mirzapur is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mirzapur, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:04 p.m. PST using tv demand metrics from Parrot Analytics for Mirzapur in India. We provide our partners with essential entertainment industry analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.