The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data opens up many doors for informed content, acquisition, and distribution decisions across various regions and genres. By examining the example of "Monster: The Jeffrey Dahmer Story" in India during March 2024, we can see the wide range of insights that demand data can provide.
First and foremost, content valuation is a crucial process for executives, and demand data can help in determining a content's worth. In the case of "Monster: The Jeffrey Dahmer Story", it has 4.2 times the audience demand of the average show in India, showing that it is a valuable asset for a platform with higher-than-average demand. Additionally, "Monster: The Jeffrey Dahmer Story" achieved the peak rank of #296 in India, indicating its popularity and demand.
Demand data also helps in making strategic programming decisions. By understanding which shows "Monster: The Jeffrey Dahmer Story" fans also like, such as "Stranger Things," "Rick And Morty," and "South Park," executives can identify programming trends and make more informed decisions concerning programming schedules. Additionally, understanding how a show performs within a particular genre, such as Biography, can provide valuable insights into tailoring programs to meet the demands of niche audiences.
Demands can also help executives make acquisition and distribution decisions. India's growing demand for "Monster: The Jeffrey Dahmer Story" highlights the show's potential as a valuable addition to the content library and as a tool for subscriber retention and acquisition.
Furthermore, the Parrot Pulse offers a clear overview of a show's performance, providing valuable insight across six dimensions, including global demand, travelability, longevity, momentum, franchisability, and reach. For "Monster: The Jeffrey Dahmer Story," its global and international audience demand is excellent, as is its momentum, pace of growth and franchisability's spin-off potential, and reach. It also reveals that the show maintains the audience's demand over time, indicating longevity.
Comparing a program's performance over time shows its rise and fall in popularity which is crucial for timely decision making. By comparing the performance of "Monster: The Jeffrey Dahmer Story" on a rolling year basis to its last 30 days, executives could assess the show's decreased popularity and adjust their strategies.
Finally, understanding the show's performance in its top global markets and comparing it to the average TV shows in those his markets tells executives how "Monster: The Jeffrey Dahmer Story" fares in those environments. For example, in Russia, the show achieved outstanding audience demand of 7.2x, making it a potentially lucrative market for "Monster: The Jeffrey Dahmer Story" and an opportunity for growth.
In conclusion, demand data provides valuable insights into program strategy that can be used to make more-informed decisions about acquisition, programming, and distribution. "Monster: The Jeffrey Dahmer Story" serves as an excellent case study that highlights how these insights can be used to monitor programs' performance in international markets, identify programming trends across genres, and adjust strategies accordingly to maximize revenue.
Monster: The Jeffrey Dahmer Story's travelability to India in the last 30 days is 108%, which means that the audience demand for Monster: The Jeffrey Dahmer Story is 108% of the demand in its country of origin, United States. Click through to another market to discover how well Monster: The Jeffrey Dahmer Story travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Monster: The Jeffrey Dahmer Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Monster: The Jeffrey Dahmer Story, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for Monster: The Jeffrey Dahmer Story in India. We provide our partners with smart content expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.