The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data provides valuable insights into consumer preferences and trends, which can inform better content, acquisition, distribution, and programming decisions. Taking a look at the popular British skit comedy "Mr. Bean: The Animated Series" for the month of March 2024 in India, we can use the provided data to demonstrate several ways that demand data can be utilized.
Firstly, demand data can be used for content valuation. Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution of any title to any platform in any region. With "Mr. Bean: The Animated Series" having 8.3 times the audience demand of the average show in India over the last 30 days, and only 2.7% of all TV shows having this level of demand, the show can be considered an outstanding economic asset for any streaming platform or pay TV network in India. Additionally, with the show's demand increasing by 2.4% in March 2024, its momentum for growth is outstanding.
Secondly, demand data provides an indication of genre performance, audience reception, and potential viewership. In India during March 2024, "Mr. Bean: The Animated Series" ranked at the 99.3th percentile in the comedy genre, meaning it had higher demand than 99.3% of all comedy titles in India. By identifying other shows that fans of "Mr. Bean: The Animated Series" also enjoyed, content acquisition and programming decisions can be informed, ensuring that platforms or networks can secure titles that are likely to target the same audience. The current data shows that fans of "Mr. Bean: The Animated Series" are also interested in shows such as "Thunderbirds Are Go," "Spongebob Squarepants," and "DuckTales (2017)."
Thirdly, data on the global demand for "Mr. Bean: The Animated Series" can inform distribution decisions. The show has outstanding travelability, indicating that it has international appeal and can perform well in markets outside of its origin. Furthermore, the show's outstanding demand in the United States and the United Kingdom makes these two markets strong contenders for distribution deals. Demand data can also be used to identify and target whitespace markets, as opposed to relying solely on guesswork.
Lastly, demand data can inform decisions about pre-release marketing, scheduling, and pricing. With audience demand for "Mr. Bean: The Animated Series" spiking in late March 2024, platforms, networks, and production companies can use this as an opportunity to optimize their pre-release marketing campaign to ensure that the series gets maximum exposure. Additionally, by examining the periods when demand for the show is high, platforms can plan their scheduling and pricing strategies to optimize viewership levels and revenue.
Overall, demand data provides executives in the entertainment industry with valuable insights that can inform better content, acquisition, distribution, and programming decisions. With "Mr. Bean: The Animated Series" having outstanding demand in India, a strong potential for growth, and international appeal, it represents a valuable asset for any platform or network aiming to extend its reach in the Indian market.
Mr. Bean: The Animated Series's travelability to India in the last 30 days is 91%, which means that the audience demand for Mr. Bean: The Animated Series is 91% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Mr. Bean: The Animated Series travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CITV‘s Mr. Bean: The Animated Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mr. Bean: The Animated Series, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for Mr. Bean: The Animated Series in India. We provide our partners with smart TV series insight to help them drive better and more informed content investment strategies. Contact us today to find out more.