The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Do you want to make more informed content or acquisition decisions, or programming decisions? Look no further than the world of demand data. Understanding how well certain titles perform can make the difference between lacklustre and blockbuster performance, which is why Parrot Analytics is a leading global content demand analytics company, helping our clients gain insights and make key business decisions to stay ahead of the curve.
For instance, examining the performance of Mr. Robot, a show that took the world by storm with its tale of hackers taking down an evil corporation, we can uncover useful insights. In India, the demand for the show over the past 30 days was 5.3 times the average show in India. Furthermore, only 8.6% of all TV shows in India had this level of demand, and Mr. Robot also moved up in its rank by 138 spots during March. These numbers demonstrate a well-performing title that TV executives should take note of.
When it comes to genre, Mr. Robot ranks at the 98.5th percentile in the drama genre, meaning it has higher demand than 98.5% of all drama titles in India during March. This shows that the show has a loyal fanbase and can serve as a benchmark for similar titles.
By looking at the Parrot Pulse, we can see that the worldwide audience demand for Mr. Robot across all platforms is outstanding, and the show has excellent travelability with audience demand in India being 35% of demand in the show's country of origin. Additionally, longevity, momentum, franchisability, and reach all score highly. This information can help content executives decide if they want to pick up the show for distribution or invest in a similar type of content.
It is also beneficial to compare Mr. Robot's performance on a 1-year rolling basis versus the last 30 days. Peak demand was 7.6 times the average over the course of the entire year, but it peaked at 6.5 times the average in the last 30 days, indicating a 14.7% increase. On a rolling year basis, Mr. Robot scored 5.0 times the average title, whereas for the last 30 days, it scored 5.3 times, which indicates a small increase in popularity.
Finally, examining the top 10 global markets where Mr. Robot has the most demand over the last 30 days allows us to see how its performance is varying across those markets. The United States is the show's number one market globally, where audience demand is exceptional at 11.6 times the average TV show. However, the show is also outperforming the average TV show in each of its top 10 global markets, indicating its broad appeal.
All of these insights can help executives make better-informed content acquisition and distribution decisions based on a clear understanding of a title or genre's current and anticipated popularity. Therefore, incorporating demand data into strategic planning can help TV execs to stay ahead of competition and make better-informed decisions when it comes to what content to produce, acquire or distribute. Ultimately, having the right intel could make a significant difference in the bottom line.
Mr. Robot's travelability to India in the last 30 days is 44%, which means that the audience demand for Mr. Robot is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Mr. Robot travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular usa network‘s Mr. Robot is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mr. Robot, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been revised on April 19, 2024, 2:03 p.m. PST using analytics from Parrot Analytics for Mr. Robot in India. We provide our partners with essential SVOD expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.