The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can help you make more informed content, acquisition, distribution, and programming decisions. The analysis of "One Punch Man" in India for the month of March 2024 provides a comprehensive look at how demand data can offer insights into the show's popularity, audience behavior, and industry performance.
One of the key advantages of demand data is its ability to inform content valuation, which allows you to determine the worth of a particular content using demand metrics such as audience demand, travelability, momentum, franchisability, and reach. Based on demand data analysis, "One Punch Man" has very high worth as its audience demand is 6.0 times the average show in India, and it is in the 98.9th percentile of the comedy genre in India.
Demand data can also be used to make informed acquisition decisions. For example, if you see that "One Punch Man" has high demand in multiple markets globally, it could be a sign that the show could perform well on your platform in these markets. Similarly, by identifying the top titles that "One Punch Man" fans like, you can acquire similar content to keep them engaged on your platform.
Distribution decisions can be made using demand data to determine the most suitable platforms for your content. As a TV series financier, production company, studio, or content distributor, you can use demand metrics such as audience demand, travelability, momentum, franchisability, and reach, to identify the best-suited platforms to distribute your content based on their unique audience preferences.
Programming decisions, such as scheduling, release strategy, and pricing, can be made by leveraging demand data insights. For instance, by examining the peaks and dips in a show's demand, you can determine the best time to release new episodes for maximum audience engagement. You can also optimize content marketing campaigns, by analyzing the results to decide which promotional aspects of the show resonates best with the audience.
Finally, demand data is particularly useful in measuring audience behavior and their preferences in real-time. This allows you to create content with elements and themes that are more likely to attract your audience, keeping them engaged. For example, by looking at the trend of show preferences with a TV show like "One Punch Man," you can learn about the strong demand for superhero shows. This insight could be used to create more superhero shows that would appeal to the audience in India.
In conclusion, demand data is an essential tool for entertainment industry executives, enabling them to make informed decisions about content, acquisition, distribution, and programming. By examining a show like "One Punch Man," an entertainment executive can better understand the way that audiences are engaging with the show. Furthermore, the insights gained from demand data can inform content decisions by identifying how popular the show is in different markets. Through this, entertainment executives can make more informed decisions to create, distribute, and market content that appeals to their intended audience.
One Punch Man (ワンパンマン)'s travelability to India in the last 30 days is 64%, which means that the audience demand for One Punch Man (ワンパンマン) is 64% of the demand in its country of origin, Japan. Click through to another market to discover how well One Punch Man (ワンパンマン) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Punch Man (ワンパンマン), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for One Punch Man (ワンパンマン) in India. We provide our partners with valuable TV industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.