The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data can help you make more informed decisions about content valuation, acquisition, distribution, and programming. Evaluating the performance of "Ozark," a popular TV series that aired from 2017 to 2022, provides insightful examples of how demand data can be used to make strategic content-related decisions.
Content Valuation: "Ozark" has achieved a demand of 6.6 times the audience demand of the average show in India over the last 30 days. With this level of demand, using demand data can determine how much the series is worth. Demand for the show is increasing, indicating that the value assessment might change over time.
Acquisition: Using the Parrot Analytics content valuation system powered by global content demand and supply, you can accurately quantify the platform-specific marginal revenue contribution and a show's ability to drive subscriptions and mitigate churn. Demand data can help assess whether it is worth acquiring a show like "Ozark" in India or in other markets. Comparing its performance on a one-year rolling basis versus the last 30 days reveals insights into the show's increased popularity.
Distribution: Travelability, the measure of a show's international demand relative to its home market, is outstanding for "Ozark," indicating international distribution potential. By examining the show's top 10 global markets where it is in high demand, you can determine where to distribute the show next. For instance, the demand in India has increased by 17.5% during March 2024, indicating that the show has a new market in India.
Programming: By examining shows that fans of "Ozark" also like, you can use demand data to inform programming decisions. Top shows like "Fargo," "The Handmaid's Tale," and "The Mandalorian" have elements that fans of "Ozark" enjoy, which can be used to inform future programming decisions. Additionally, understanding that the show's longevity score is outstanding and its reach is outstanding can be used to create long-term programming strategies.
In conclusion, leveraging demand data can be used to make informed decisions about content valuation, acquisition, distribution, and programming. Using a popular TV series like "Ozark," you can get a clear picture of how demand data can be used in practice. By evaluating demand data over different periods, comparing demand across regions, and examining shows that fans also enjoy, you can make data-driven decisions that position your company for success in a competitive market.
Ozark's travelability to India in the last 30 days is 48%, which means that the audience demand for Ozark is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Ozark travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Ozark is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ozark, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using demand datasets from Parrot Analytics for Ozark in India. We provide our partners with extensive television insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.