The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make informed content decisions that lead to higher audience engagement in popular markets like India? Using Parrot Analytics' audience demand data can give you valuable information for content valuation, acquisition decisions, distribution, and programming decisions. Here are some ways that demand data can help:
- Valuation: Using demand data, you can calculate the dollar value contribution of any title, to any platform, in any region. Through content valuation, you can determine how much to spend on content based on its dollar value and how effective it will be in bringing ROI for your platform. The content valuation system at Parrot Analytics is powered by global content demand and supply, making it an effective way to measure a show's worth and its ability to drive subscriptions and mitigate churn.
- Travelability: By looking at the audience demand for "Parks And Recreation" in India, you can see that it is 16% of the demand in the United States, its country of origin. This helps you to determine what content should be produced or acquired to support global SVOD expansion and is an effective measure of the show's international demand relative to its home market.
- Longevity: Measuring how well audience demand is maintained over time, and for "Parks And Recreation" it is exceptional, you can determine what catalog content should be acquired to increase engagement and retain customers. You need to leverage the content's sustained demand, which requires less marketing spend.
- Reach: By comparing the performance of "Parks And Recreation" on a 1-year rolling basis versus the last 30 days, you can see it has increased popularity. This indicates that the show is attracting more audiences and can assist in answering questions about whether the show can attract new subscribers to your platform.
When you look at audience demand data for "Parks And Recreation" for the month of February 2024 in India with the Parrot Pulse, you see that this show is outperforming the average TV series in each of the top 10 global markets where it is most in-demand. The US is the number one market with outstanding audience demand of 14.4x followed by Canada where demand is also outstanding. This data provides invaluable insights to make informed content, acquisition or distribution decisions.
Demand data will also help you understand whether the show has the potential to be further monetized through spin-offs or franchises. The audience demand data provides insights on the likelihood the show will attract more viewers to your platform or network, which translates into revenue via subscriptions and advertisers.
Using demand data can help with programming decisions and revenue projections. If you are planning a marketing campaign ahead of a premiere, then demand data will help you to optimize your marketing strategy. By identifying the most popular genres in the local market, you can decide what content to focus on for optimal pricing and release strategy. Additionally, you can quantify the marginal value contribution of a show on the platform-specific market revenue and determine if it is a strategic asset for the streaming platform.
Lastly, demand data allows you to assess the value of exclusivity, the value of a content library to a platform over time, and understand how a title drives engagement across the rest of the catalog. Using affinity analysis, you can determine the best talent and brand to expand your audience. As a TV executive, you can use demand data to assess your show's performance as an acquisition-driving or churn-reducing title, and derive insights on how different shows relate to each other.
Overall, content valuation through analyzing demand will help you make informed decisions around programming, distribution, content acquisition, marketing, and franchising. With a powerful and accurate content valuation system, you can make decisions with real-time data that are more creative, calculated, and effective.
Parks And Recreation's travelability to India in the last 30 days is 16%, which means that the audience demand for Parks And Recreation is 16% of the demand in its country of origin, United States. Click through to another market to discover how well Parks And Recreation travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Parks And Recreation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Parks And Recreation, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 7:52 a.m. PST using global tv demand data from Parrot Analytics for Parks And Recreation in India. We provide our partners with meaningful OTT expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.