The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed decisions about content production, acquisition, and distribution, demand data provides an invaluable tool for understanding audience preferences and predicting success. The outstanding demand for "Peppa Pig" in India in February makes it an excellent example to showcase the insights that demand data can provide.
Using demand data, executives can assess the value of a content library to a platform over time and estimate audience cannibalization if a show is available on multiple services. They can also determine how much a show is worth and its ability to drive subscriptions and reduce churn, as well as quantify the platform-specific marginal revenue contribution.
Demand data allows executives to learn which types of content exhibit opportunities by testing new concepts with successful properties. For example, finding shows similar to those loved by "Peppa Pig" fans such as "Mickey Mouse Clubhouse" or "Hey Duggee" helps in acquisition and programming decisions.
In terms of content valuation, "Peppa Pig" demonstrates exceptional longevity and momentum, indicating sustained popularity. Comparing demand data on a rolling year and last 30-day basis reveals an increased demand over a shorter time frame, indicating that this show is growing in popularity. Demand data also informs decisions around supply and demand, helping executives to identify content that will most benefit from investment or marketing spend.
Further analysis of "Peppa Pig's" performance in ten global markets shows that it outperforms the average TV show demand in all territories. It is also essential to identify the top market for "Peppa Pig," which is China, to support global SVOD expansion. Data also reveals that targeting the show towards an international audience has incredible potential, as demonstrated by its Travelability score.
Finally, executives can apply demand data to optimize release strategies by understanding the best time to release content to capitalizing on demand spikes. Demand data also reveals under-monetized titles, allowing executives to identify new markets and generate more revenue potential. In the case of "Peppa Pig," the demand spike in late February 2024 indicates that executives could create buzz around other releases at this time or establish future programming blocks to drive more audience engagement.
In conclusion, demand data provides entertainment executives with critical insights and a competitive edge in the industry. By leveraging tools like Parrot Analytics' content valuation system, executives can make more informed decisions about content production, acquisition, and distribution, as well as optimize release strategies to maximize audience engagement and monetization potential. The data for "Peppa Pig" shows how executives can use demand data to understand a show's performance, identify under-monetized titles, and target markets to sustain continuous growth in audience demand.
Peppa Pig's travelability to India in the last 30 days is 38%, which means that the audience demand for Peppa Pig is 38% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Peppa Pig travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 5‘s Peppa Pig is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 5 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Peppa Pig, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for Peppa Pig in India. We provide our partners with comprehensive television insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.