The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it's important to make informed content, acquisition, distribution, and programming decisions. Parrot Analytics' demand data can help you do just that. Let's take the example of "Pyar Ki Yeh Ek Kahaani," an Indian show with an adaptation of Twilight and The Vampire Diaries.
One way demand data could be utilized is for content valuation. By analyzing the show's audience demand over the past 30 days, we see that it's 3.9 times higher than the average show in India. This information can give TV executives an idea of the show's economic value. It ranks in the 98.6th percentile of the romance genre, which indicates that it has higher demand than 98.6% of all romance titles in India. Using this data, executives can estimate how much a particular title could bring in terms of revenue.
Demand data could also be useful for making acquisition and programming decisions. We can see that "Pyar Ki Yeh Ek Kahaani" ranks at #272 in India, which means it has a good level of demand. This information can be used as a criterion for acquiring content to add to a platform's library or for scheduling a particular show at a particular time of day.
TV executives can also use demand data to make distribution decisions. By examining "Pyar Ki Yeh Ek Kahaani" audience demand across the top 10 global markets, we see that it outperforms the demand of the average TV show in each of these markets. For example, India is the show's top market globally, and its audience demand is good. TV executives can use this data to determine which markets are most receptive to the show and target distribution to these regions.
Lastly, TV executives can use demand data for programming decisions, especially when it comes to scheduling. Demand spiked in late February 2024 for India in the case of "Pyar Ki Yeh Ek Kahaani." Executives can use this information to adjust scheduling or make programming changes that cater to their audiences' demand.
In conclusion, Parrot Analytics' demand data can be used to help TV executives make more informed content, acquisition, distribution, and programming decisions. By analyzing demand data, executives can estimate the value of a particular title, make decisions about acquisitions, schedule programming more effectively, and choose the right markets to distribute content in.
This is Pyar Ki Yeh Ek Kahaani (प्यार की ये एक कहानी)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Pyar Ki Yeh Ek Kahaani (प्यार की ये एक कहानी) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Pyar Ki Yeh Ek Kahaani (प्यार की ये एक कहानी) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pyar Ki Yeh Ek Kahaani (प्यार की ये एक कहानी), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 3:33 a.m. PST using global demand data from Parrot Analytics for Pyar Ki Yeh Ek Kahaani (प्यार की ये एक कहानी) in India. We provide our partners with valuable television series insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.