The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data for "Real Time with Bill Maher" in India reveals some valuable insights that can be used for content decision-making processes. Firstly, the show's audience demand in India has increased by 2.6% in February 2024, compared to the previous month. Moreover, the show's demand is higher than 99.1% of all talk-show titles in India.
Furthermore, by examining the top 10 global markets where "Real Time with Bill Maher" is in-demand over the last 30 days, we found that this TV series outperformed the demand of the average TV show in each of these markets. The United States is the show's number one market globally, with outstanding audience demand of 17.7x. Canada is the second market with outstanding demand, while Sweden, the United Kingdom, Australia, Germany, Netherlands, Romania, and China are showing good to outstanding demand.
By using the Parrot Pulse, we can also examine specific dimensions of demand. For instance, the show's longevity, momentum, and franchisability, are all outstanding, according to the data. Also, real-time analysis of the show's demand for the last 30 days shows that it has peaked at 4.6x the average, an 18.5% increase over the previous year. This data may help decision-makers identify when to advertise the show and its potential success in the future.
Using Parrot Analytics content valuation system enables executives to calculate the show's economic value and determine the amount to invest in the show accordingly. The system allows content creators and distributors to value their title based solely on audience demand and assign value to specific assets like a content library or a star's popularity.
Overall, the demand data for "Real Time With Bill Maher" provides relevant insights that can guide content decision-making. Executives can use these insights to determine the show's success and appeal to the audience, identify opportunities for content acquisition and distribution, and allocate investments more effectively.
Real Time With Bill Maher's travelability to India in the last 30 days is 13%, which means that the audience demand for Real Time With Bill Maher is 13% of the demand in its country of origin, United States. Click through to another market to discover how well Real Time With Bill Maher travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Real Time With Bill Maher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Real Time With Bill Maher, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 8:44 p.m. PST using demand datasets from Parrot Analytics for Real Time With Bill Maher in India. We provide our partners with far-reaching TV series competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.