The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to make more informed content, acquisition, distribution, and programming decisions. In this case, we can use the example of "Rishta Likhenge Hum Naya" in India to demonstrate how demand data can be useful.
Firstly, demand data can be used to determine the value of the series. Demand data provides a quantitative measure of how much audience members want to watch a show, and this translates into the financial value of a title. This information can be used to determine how much to spend on acquiring content. The Parrot Analytic's content valuation system uses demand data to reveal the dollar value contribution of any title in any region. Therefore, entertainment executives can use demand data to make more informed content investment decisions.
Entertainment executives can also use this demand data to understand viewers' preferences and create content that fits them. For instance, the show's unique premise challenges the conventional perception of men being the protector of women. By analyzing the genre demand, executives can identify the most popular genres in the market and make investment decisions accordingly.
Demand data also helps executives to identify which shows that fans of "Rishta Likhenge Hum Naya" also like, providing insights into audience segmentation and preferences. These insights can provide recommendations for new content or help executives determine what programming decisions to make based on other popular shows their audience likes.
By examining the show's global performance across different dimensions, entertainment executives can also uncover areas they need to work on to increase demand for their content. For instance, the travelability of the show is poor, indicating that it does not perform well outside its home market. Entertainment executives could use this information to investigate ways to increase viewership outside India.
Finally, demand data can be used to optimize marketing efforts and determine the best release strategy for content. For example, demand spiked in mid-February 2024 for "Rishta Likhenge Hum Naya" in India. By using demand data to optimize marketing campaigns or release strategies, executives can ensure their content is being seen by the right audience at the right time.
In summary, entertainment executives can use demand data to make more informed decisions about content investment, production, marketing, and distribution. Parrot Analytics offers executives tools and insights to provide data-driven recommendations and solutions based on quantitative and qualitative analysis of audience demand.
This is Rishta Likhenge Hum Naya's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Rishta Likhenge Hum Naya travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sony Entertainment Television (India)‘s Rishta Likhenge Hum Naya is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sony Entertainment Television (India) and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rishta Likhenge Hum Naya, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 3:33 a.m. PST using tv demand data from Parrot Analytics for Rishta Likhenge Hum Naya in India. We provide our partners with comprehensive TV industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.