The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working at different levels in the industry, Parrot Analytics' demand data can help make informed content, programming, acquisition, and distribution decisions. As for example, let's take the case of "Rusty Rivets" which is a pre-school animated series that promotes the maker culture movement. This show has been analyzed using Parrot Analytics' demand data for March 2024 in India.
Using demand data, executives can estimate the value of a title and its potential impact on a platform’s growth strategy. By evaluating the demand data of "Rusty Rivets", executives can gather insights to make informed content and programming decisions. Based on the data analysis, this show has 2.0 times the audience demand of the average show in India over the last 30 days, which indicates good demand for this show. Also, only 8.6% of all TV shows have this level of demand, thus positioning this show among the top-performing shows in India, currently.
Moreover, with the finding that demand for this show has been increasing recently compared to the last 90 days, executives can use this specifically to inform acquisition decisions. This means that acquiring the show now could result in a higher ROI in the near future, as its demand continues to increase.
Channel programmers can use demand data to decide when and where to schedule the show for the best audience engagement and retention. As per the analysis, during March, audience demand for "Rusty Rivets" has increased in India by 13.6%, and the demand spiked in early March 2024. This upsurge in demand suggests that the channel programmers have an opportunity to optimize their programming strategy around the show.
Further, the Parrot Pulse for "Rusty Rivets" provides an independent measure of its global performance, across six dimensions like audience demand, travelability, longevity, momentum, franchisability, and reach. This data helps executives to analyze the show from different perspectives and geographic regions. For instance, the show's demand in the United States is good, and it is the top market globally for "Rusty Rivets". Other top markets include Brazil, Germany, and India, where the show is doing well. Based on this data, executives can target specific markets for the distribution of the show or negotiate acquisition deals.
Lastly, executives can use demand data to assess how the show fits with the emerging trends in the industry. For example, with the increasing popularity of DIY and maker culture, "Rusty Rivets" has significant relevance among preschoolers. By analyzing the taste clusters of the show's audience, executives can understand what elements of the show resonate with viewers and what potential spin-offs or franchise opportunities exist for the show.
Overall, the demand data-based analysis of "Rusty Rivets" shows how this information can empower executives to make informed decisions regarding content valuation, programming, or distribution, among others. As this data helps executives understand their audience preferences and ever-changing industry trends, it can aid in shaping strategic long-term decisions for business growth.
Rusty Rivets's travelability to India in the last 30 days is 26%, which means that the audience demand for Rusty Rivets is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Rusty Rivets travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nick Jr.‘s Rusty Rivets is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nick Jr. and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rusty Rivets, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 17, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for Rusty Rivets in India. We provide our partners with essential OTT insight to help them drive better and more informed content sales strategies. Contact us today to find out more.