The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you’re constantly strategizing how to acquire or distribute the most captivating content that keeps viewers engaged. That’s where demand data comes in. Let’s examine the example of Saturday Night Live in India for the month of January 2024.
Demand data can assist in content valuation by answering several questions, such as how much a show is worth, what is the baseline value of a title, and how much a series contributes to the value of a streaming platform. In the case of Saturday Night Live in India, the demand is outstanding at 8.1 times the average over the last 30 days, placing the show in the top 2.7% of all TV programs. It is also in the top 99.6th percentile of the variety genre in the country.
Using demand data, you can determine the type of content that is resonating with your local market and make more informed programming decisions. In India, SNL fans also like shows such as Rick and Morty, The Mandalorian, and Law & Order: Special Victims Unit. By examining these shows, you can identify the genre and aspects that are most popular among your targeted audience, and optimize upcoming productions or acquisitions for success.
You can also use demand data to help pick the right platform to distribute your content. The indication that Saturday Night Live performs exceptionally well in multiple regions in the top 10 global markets, such as the United States, Canada, and the United Kingdom confirms that the show has the potential to be successful in other regions as well, giving you the opportunity to expand your SVOD service globally. Furthermore, the show’s higher demand in the United States compared to India is essential information for decision-making concerning marketing or distribution plans.
Demand data can be used to monitor a show’s performance over time to make informed decisions about the content's future, especially with potential renewals, spin-offs, or franchisability. By leveraging travelability, longevity, momentum, franchisability, and, reach, you can evaluate the show's overall performance and its potential to grow in India and globally.
Lastly, demand data can help you make informed decisions about how to retain or acquire subscribers, which is critical to the success of any SVOD platform. You can optimize your marketing strategies or monetize under-monetized titles by identifying audience demand trends. By uncovering the demand insights, such as taste clusters and trends in genre popularity, you can cater to specific needs of your audience, and create targeted campaigns to increase both subscriber retention and acquisition.
In conclusion, by analyzing demand data, as exemplified with the use of Saturday Night Live for the month of January in India, you can optimize content valuation, content acquisition, content distribution, and programming decisions that cater to your audience's needs. This data-driven approach will enable entertainment executives to make informed decisions and maximize the potential of their content, ultimately leading to increased profitability and growth.
Saturday Night Live's travelability to India in the last 30 days is 14%, which means that the audience demand for Saturday Night Live is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Saturday Night Live travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Saturday Night Live is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Saturday Night Live, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been revised on March 19, 2024, 2:49 a.m. PST using global demand analytics from Parrot Analytics for Saturday Night Live in India. We provide our partners with deep content capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.