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TV ratings for Scam 1992: The Harshad Mehta Story in India. SonyLIV TV series

Scam 1992: The Harshad Mehta Story

Original TV Network:
SonyLIV
Genre:
Drama
Release type:
Digital Original
IMDB Rating:
9.6

Set in 1980's and 90's Bombay, it follows the life of Harshad Mehta, a stockbroker who took the stock market to dizzying heights and his catastrophic downfall.

How well is this TV series doing in India?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Demystifying the Power of Demand Data: Strategic Content Decisions with Scam 1992: The Harshad Mehta Story

Parrot Analytics Insights - February 2024

As entertainment executives, you are responsible for making informed content, acquisition, distribution, and programming decisions. Demand data can help you in this decision-making process. The case of "Scam 1992: The Harshad Mehta Story" is a perfect example of how demand data can be leveraged to make strategic decisions.

Firstly, demand data is important for content valuation. Demand data informs you about the popularity of a show. In the case of "Scam 1992: The Harshad Mehta Story," the show has 15.3 times the audience demand of the average show in India over the last 30 days, indicating exceptional demand. You can use such data to determine the value of the show to your platform or any other platform.

Secondly, demand data can inform acquisition decisions. If you are looking for content with high demand in a particular region or genre, you can use demand data to find titles that can attract a substantial audience. For instance, since "Scam 1992: The Harshad Mehta Story" achieved the peak rank of #21 in India in the documentary genre, with higher demand than 100.0% of all documentary titles in India, you can evaluate other unexplored documentary titles with similar patterns and give them a go.

Thirdly, distribution decisions can also be influenced by demand data. The global performance of "Scam 1992: The Harshad Mehta Story" across six dimensions reveals that the show's momentum, longevity, and reach are good. Therefore, it makes sense to consider distributing this show globally.

Fourthly, programming decisions are highly dependent on demand data. In the case of "Scam 1992: The Harshad Mehta Story," demand for the show decreased by 2.5% during February in India. Since demand data reveals that audience demand spiked in late February, you might consider airing the show during this period to maximize viewership. Additionally, the show's top 10 global markets' insights can inform programming decisions.

Global entertainment executives can also leverage demand data in other areas, such as talent recruitment, marketing, and global expansion of services and productions. Therefore, it's crucial to continuously monitor the changing demand patterns of TV shows and their corresponding metadata.

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More news about Scam 1992: The Harshad Mehta Story:

How fast is demand for Scam 1992: The Harshad Mehta Story growing?

Last 30 days
-2.8% Change in demand
On a rolling 30-day average basis, we compare TV demand in India for Scam 1992: The Harshad Mehta Story to the preceding 30 days: Demand has decreased by -2.8%

Drama performance

Last 30 days
99.8% Percentile rank
Scam 1992: The Harshad Mehta Story ranks at the 99.8th percentile in the Drama genre. This means Scam 1992: The Harshad Mehta Story has higher demand than 99.8% of all Drama titles in India
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
100% Home market travelability

This is Scam 1992: The Harshad Mehta Story's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Scam 1992: The Harshad Mehta Story travels internationally.

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How popular is Scam 1992: The Harshad Mehta Story around the world?

Our TV audience measurement dataset is truly global. Discover how popular SonyLIV‘s Scam 1992: The Harshad Mehta Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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Over the last 7 days, people who watch Scam 1992: The Harshad Mehta Story also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SonyLIV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scam 1992: The Harshad Mehta Story, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.

This page has been refreshed on March 28, 2024, 8 a.m. PST using global television demand datasets from Parrot Analytics for Scam 1992: The Harshad Mehta Story in India. We provide our partners with deep media industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.