The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it's important to make informed decisions about your content, acquisition, distribution, and programming strategies. It's crucial to take audience demand into account, as it provides a reliable measure of the popularity of a show. With the help of Parrot Analytics' demand data system, executives can make more informed content decisions.
One way to use demand data is for content valuation; it can help executives determine how much to spend on content. Using the demand data, Parrot Analytics content valuation system reveals the dollar value contribution of any title to any platform in any region. The data in the analysis of "Sex Education" can be used to determine the show's worth and assess its ability to drive subscriptions and mitigate churn, among other things. The show has an outstanding audience demand of 11.0 times the average show in India in the last 30 days, indicating its value and popularity.
Demand data can also help executives make acquisition decisions. For example, by examining the top 10 global markets where "Sex Education" is most in-demand over the last 30 days, we can see how the show is performing in these markets compared to the average TV show. This information can be used to identify new opportunities for content distribution or to decide if the show is right for distribution in a specific market.
For content creators and producers, demand data can help in making programming decisions. For instance, by using demand data, one can decide if a show should have a special event or if it should air at a specific time, based on when the audience demand is highest. In the case of "Sex Education," demand for the show spiked in late March 2024 for India, indicating that March would be a good month to air the show.
Another use of demand data is uncovering under-monetized titles. This data can help executives identify new opportunity markets for content distribution. For example, the fact that "Sex Education" has higher than average demand in Russia and China indicates that there is a potential audience in these markets to tap into.
Lastly, demand data can help talent agencies and production companies to identify the best talent to work with and what genres are resonating most with their current audience. The data on "Sex Education" shows that the show has more audience demand than 99.7% of all romance titles in India, indicating that romance is a popular genre. This information can be used to identify the right talent to work with in the future and determine which genres should be focused on in future productions.
In conclusion, the analysis of "Sex Education" in India in March 2024 provides a great example of how using demand data can help TV executives make informed decisions about their content, acquisition, distribution, and programming strategies. By using demand data, executives can determine how much to spend on content, identify new opportunity markets for content distribution, uncover under-monetized titles, and much more. Parrot Analytics' content valuation system can help executives value their content and reveal their dollar value contribution to any platform in any region.
Sex Education's travelability to India in the last 30 days is 95%, which means that the audience demand for Sex Education is 95% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Sex Education travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Sex Education is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sex Education, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using global television demand metrics from Parrot Analytics for Sex Education in India. We provide our partners with extensive subscription-video-on-demand expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.