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TV ratings for Shimmer And Shine in India. Nickelodeon TV series

Shimmer And Shine

Original TV Network:
Nickelodeon
Genre:
Children
Release type:
Network
IMDB Rating:
5.3

Follows the magical adventures of fraternal twin genies, Shimmer and Shine, who unintentionally create chaos while attempting to grant wishes for their human best friend, Leah.

How well is this TV series doing in India?

Last 30 days
2.4x Difference from market average good
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Data-Driven Programming: How Audience Demand Insights Can Shape Your Entertainment Strategy

Parrot Analytics Insights - February 2024

As an entertainment executive looking to make informed decisions on content acquisition, production, or distribution, it is important to utilize data on audience demand to measure the value of content. One way to do this is through content valuation. In this regard, Parrot Analytics' content valuation system is an economic valuation system powered by global content demand and supply.

Let us use "Shimmer And Shine" as an example and see how insights from demand data can be used to inform programming decisions. From the data, we can see that the show is in demand, with 2.2 times the audience demand of the average show in India over the last 30 days. Only 8.6% of all TV shows have this level of demand. We also see that its demand has been decreasing over the last 90 days, indicating that we must keep track of its momentum to understand whether this decline is a trend or not.

Furthermore, the show has been popular globally, with high demand in countries such as the United States and Turkey. Using the Parrot Pulse for "Shimmer And Shine," we can obtain an independent measure of its global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. This information can help in assessing whether the show will be successful in other countries where it is not yet available and also evaluate its spin-off or franchise potential.

The data also reveals that the show has good longevity, meaning the audience demand has been maintained over time, and its momentum, the pace of growth, is likewise good. We can use this information to determine whether it is worth investing more in the show or whether it is better to free up resources for other productions.

It is also important to consider the audience engagement by examining the show's audience retention rate. Knowing audience viewing patterns would help to ascertain if there is a need to put more investment in programming or whether we need to change it.

Finally, we can learn about "Shimmer And Shine"'s audience by finding out the other shows that their fans like, such as "Wild Kratts," "Miraculous: Tales Of Ladybug And Cat Noir," "Spongebob Squarepants," "The Garfield Show," "Once Upon A Time," "My Little Pony: Friendship Is Magic," "Green Eggs And Ham" and "Puppy Dog Pals." This information could be used to inform programming decisions by helping to determine which other shows to acquire or produce.

In conclusion, using demand data provides valuable insights that can inform strategic programming decisions about content acquisition, production, or distribution. Understanding audience demand will shape pricing, inform acquisition decisions, and support the value of content. Parrot Analytics' content valuation system powered by global content demand and supply is one such tool that can be used to derive insights from demand data to make informed decisions.

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More news about Shimmer And Shine:

How fast is demand for Shimmer And Shine growing?

Last 30 days
+3.1% Change in demand
On a rolling 30-day average basis, we compare TV demand in India for Shimmer And Shine to the preceding 30 days: Demand has increased by 3.1%

Children performance

Last 30 days
94.7% Percentile rank
Shimmer And Shine ranks at the 94.7th percentile in the Children genre. This means Shimmer And Shine has higher demand than 94.7% of all Children titles in India
Title position in Children
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
30% Travelability to India

Shimmer And Shine's travelability to India in the last 30 days is 30%, which means that the audience demand for Shimmer And Shine is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Shimmer And Shine travels internationally.

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Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Nickelodeon, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Shimmer And Shine.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Shimmer And Shine from partners like Nickelodeon.

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Fuse art with science for the next global hit

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Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Acquire the best shows from partners such as Nickelodeon to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Shimmer And Shine), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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    Deploy high impact marketing campaigns for pre-release titles.

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How popular is Shimmer And Shine around the world?

Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Shimmer And Shine is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch Shimmer And Shine also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shimmer And Shine, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Pre-School), using our globally standardized Demand Expressions® metric.

This page has been revised on March 28, 2024, 7:57 a.m. PST using global television demand metrics from Parrot Analytics for Shimmer And Shine in India. We provide our partners with valuable TV industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.