The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to make informed decisions on content acquisition, production, or distribution, it is important to utilize data on audience demand to measure the value of content. One way to do this is through content valuation. In this regard, Parrot Analytics' content valuation system is an economic valuation system powered by global content demand and supply.
Let us use "Shimmer And Shine" as an example and see how insights from demand data can be used to inform programming decisions. From the data, we can see that the show is in demand, with 2.2 times the audience demand of the average show in India over the last 30 days. Only 8.6% of all TV shows have this level of demand. We also see that its demand has been decreasing over the last 90 days, indicating that we must keep track of its momentum to understand whether this decline is a trend or not.
Furthermore, the show has been popular globally, with high demand in countries such as the United States and Turkey. Using the Parrot Pulse for "Shimmer And Shine," we can obtain an independent measure of its global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. This information can help in assessing whether the show will be successful in other countries where it is not yet available and also evaluate its spin-off or franchise potential.
The data also reveals that the show has good longevity, meaning the audience demand has been maintained over time, and its momentum, the pace of growth, is likewise good. We can use this information to determine whether it is worth investing more in the show or whether it is better to free up resources for other productions.
It is also important to consider the audience engagement by examining the show's audience retention rate. Knowing audience viewing patterns would help to ascertain if there is a need to put more investment in programming or whether we need to change it.
Finally, we can learn about "Shimmer And Shine"'s audience by finding out the other shows that their fans like, such as "Wild Kratts," "Miraculous: Tales Of Ladybug And Cat Noir," "Spongebob Squarepants," "The Garfield Show," "Once Upon A Time," "My Little Pony: Friendship Is Magic," "Green Eggs And Ham" and "Puppy Dog Pals." This information could be used to inform programming decisions by helping to determine which other shows to acquire or produce.
In conclusion, using demand data provides valuable insights that can inform strategic programming decisions about content acquisition, production, or distribution. Understanding audience demand will shape pricing, inform acquisition decisions, and support the value of content. Parrot Analytics' content valuation system powered by global content demand and supply is one such tool that can be used to derive insights from demand data to make informed decisions.
Shimmer And Shine's travelability to India in the last 30 days is 30%, which means that the audience demand for Shimmer And Shine is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Shimmer And Shine travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Shimmer And Shine is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shimmer And Shine, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Pre-School), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 7:57 a.m. PST using global television demand metrics from Parrot Analytics for Shimmer And Shine in India. We provide our partners with valuable TV industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.