The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For TV executives and entertainment professionals, demand data is an invaluable tool that helps with making informed content, acquisition, distribution, and programming decisions. By using demand data, executives and professionals can quantify the popularity and value of a TV series.
For instance, let's take "Silicon Valley" in India during March 2024 as an example. The show has exceptional demand with 8.3 times the audience demand of the average show in India over the last 30 days. This information is vital for content valuation since it reveals the dollar value contribution of the TV series to any platform in India. Additionally, only 2.7% of all TV shows have this level of demand, further demonstrating how popular the series is in India.
Further analysis of "Silicon Valley" in India also reveals that the show's demand has increased by 9.0% during March. This trend is essential for acquisition decisions since it indicates that the show is gaining popularity in India.
The show's ranking and percentile in the comedy genre are also crucial factors to consider. "Silicon Valley" ranked #152 in India, and it ranks at the 99.3th percentile in the comedy genre during March. These rankings are useful for programming decisions since they help executives determine which TV series to prioritize and what time slots to air them.
Examining the top 10 global markets where "Silicon Valley" is most in-demand over the last 30 days reveals vital information about the show's international appeal. The show outperforms the demand of the average TV show in each of these markets. The United States is the series' number one market globally, followed by the Netherlands. China, Russia, France, Canada, Romania, Israel, and Germany also have outstanding audience demand for the show. This information is useful for distribution decisions since it helps executives determine which markets to target and how to acquire the necessary rights.
In summary, demand data is an essential tool for TV executives and entertainment professionals. By providing insight into a TV series' popularity and value, demand data can help with content, acquisition, distribution, and programming decisions. The analysis of "Silicon Valley" in India during March 2024 demonstrates how demand data can inform business strategy and lead to informed decision-making.
Silicon Valley's travelability to India in the last 30 days is 54%, which means that the audience demand for Silicon Valley is 54% of the demand in its country of origin, United States. Click through to another market to discover how well Silicon Valley travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Silicon Valley is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Silicon Valley, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Silicon Valley in India. We provide our partners with meaningful television competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.