The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data to inform your content decisions can give you a strategic advantage, and "Special Ops: Lioness" is the perfect example of how this data can help you make more informed decisions.
Content Valuation: One of the most important questions in content decision-making is, "How much is my show worth?" In the case of "Special Ops: Lioness", demand data provides valuable insights to understand its worth. With a 5.2 times demand of the average show in India over the last 30 days and the 98.5th percentile ranking for drama, the demand for "Special Ops: Lioness" is good. However, with a noted decrease in demand and rank by 150 spots during January in India, this show is seeing decreased popularity. Observing the show's performance in the top 10 global markets where it is most in-demand reveals its success in all markets, with audience demand outstanding in the United States, China, Russia, Brazil, the United Kingdom, Netherlands, Australia, Sweden, and Canada.
Distribution and Programming: "Special Ops: Lioness" has exceptional travelability that speaks to its international potential. Quantifying a show's international demand relative to its home market, understanding travelability, allows you to determine a show's global reach and assess its appeal to different audiences. This understanding of travelability can help determine if the content will resonate with the local market.
What Content Should You Produce or Acquire? In determining what content to produce or acquire, demand data can reveal the popularity of a genre in specific markets. For example, examining what the fans of "Special Ops: Lioness" also like, such as "Ahsoka," can help in identifying similar genres and themes. Knowing what type of content exhibits opportunity to acquire or produce can help guide content-making decisions.
Competitive Benchmarking: By comparing "Special Ops: Lioness" to other titles available on the market, you can gain insights into its performance and popularity relative to others.
Subscriber Retention and Acquisition: Understanding which titles should be bought to keep current audiences happy (subscriber retention) and which titles should be bought to grow the audience (subscriber acquisition) is vital in any content-making decision. Examining audience demand data can help determine which types of content resonate with the audience and lead to growth in subscribers.
In conclusion, utilizing demand data is key in making informed decisions when it comes to content valuation, distribution, programming, and acquisition. For instance, "Special Ops: Lioness" highlights how it helps you determine the worth of a show, its global performance and appeal, and its potential for franchise development. Moreover, understanding the popularity of different genres, benchmarking, and retention rate amongst subscribers through demand data will help executives make the right decisions concerning the content and their platform.
Special Ops: Lioness's travelability to India in the last 30 days is 32%, which means that the audience demand for Special Ops: Lioness is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Special Ops: Lioness travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Special Ops: Lioness is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Special Ops: Lioness, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on Feb. 19, 2024, 1:03 p.m. PST using television demand datasets from Parrot Analytics for Special Ops: Lioness in India. We provide our partners with extensive entertainment industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.