The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in any part of the industry, using data to make informed content decisions is necessary. This is where demand data comes in. Parrot Analytics’ content valuation system uses global content demand and supply to help entertainment executives make more informed content decisions. Using “Spy X Family” as an example, here are some ways demand data can be used to make informed decisions:
1. Content valuation: When deciding how much to spend on a show, using demand data helps quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. Parrot Analytics content valuation system can reveal the dollar value contribution of any title to any platform in any region, which enables one to determine the baseline value of the content.
2. Strategic asset: Understanding “Spy X Family”'s appeal to audiences enables the platform to determine whether the show can be considered a strategic asset for a streaming platform. This knowledge would help the platform make more informed content decisions around the show.
3. Acquisition decisions: The audience of "Spy X Family" also likes other shows such as "Chainsaw Man," "Kaguya-sama: Love Is War," "Overlord," "Jujutsu Kaisen," and "Demon Slayer: Kimetsu No Yaiba." An SVOD platform could use this information to acquire similar shows that share the same audience theme or rating to appeal to the show's existing fanbase.
4. Programming decisions: "Spy X Family" is ranked at the 98.5th percentile in the comedy genre in India for March. By examining the performance of the show in different genres, the platform can determine what genres are resonating most with audiences, what genres to focus on to attract new subscribers and, therefore, decide their programming schedule based on data insights.
5. Distribution decisions: The global performance of "Spy X Family" provides insights into how to distribute the show for maximum audience reach. An entertainment distributor with the rights to distribute the show globally can make more informed content distribution decisions based on Parrot Analytics' Travelability score, which quantifies a show's international demand relative to its home market.
By leveraging Parrot Analytics demand data, entertainment executives can answer questions like how popular the show is relative to the market average. Using demand data, executives can also learn about their current audience's taste clusters and explore under-monetized content with growing demand. Through this process, entertainment executives can make more informed strategic decisions around all aspects of content from acquisition to programming, and distribution.
Spy X Family (スパイファミリー)'s travelability to India in the last 30 days is 24%, which means that the audience demand for Spy X Family (スパイファミリー) is 24% of the demand in its country of origin, Japan. Click through to another market to discover how well Spy X Family (スパイファミリー) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Spy X Family (スパイファミリー) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spy X Family (スパイファミリー), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for Spy X Family (スパイファミリー) in India. We provide our partners with valuable entertainment industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.