The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be extremely valuable for entertainment executives working at various organizations. For instance, TV executives can use demand data to understand their audiences better and make more informed decisions related to programming, content acquisition, distribution, and content valuation. In the case of "State Of Siege: 26/11," the show has achieved good demand in India with a rating of 2.0 times the average show in India over the last 30 days. Only 8.6% of all TV shows have this level of demand, indicating that the show is performing well relative to its peers.
One of the critical uses of demand data is content valuation. Parrot Analytics' content valuation system uses demand data to assess the dollar value contribution of any title on any platform in any region. Therefore, by examining the demand data of "State Of Siege: 26/11," entertainment executives can estimate how much the show is worth on different platforms and regions. They can also use demand data to assess the strategic value of the show and determine its ability to drive engagement and subscriptions.
Entertainment executives can also use demand data to understand their audiences better, as well as to inform marketing and promotional campaigns. For instance, through demand data, executives can identify their audience's preferred genres, create content that resonates with them, and market them to maximize engagement and subscription acquisition.
Demand data can also help executives make informed decisions regarding the distribution of content. In the case of "State Of Siege: 26/11," demand data indicates that the show has good demand in India and several other countries. Therefore, distributing the show in these regions could lead to higher engagement and acquisition of more subscribers.
Finally, entertainment executives can use demand data to make more informed content acquisition decisions. They can use the data to identify the types of content that exhibit opportunities to acquire or produce and identify shows that existing audiences would appreciate.
By evaluating the demand data of "State Of Siege: 26/11," entertainment executives can answer several questions, including; how popular is the show relative to the market average, what are the other popular shows in the same genre, what are the top 10 global markets with the highest demand, and how effective was the marketing campaign around the show. Ultimately, examining demand data can help entertainment executives make more informed decisions.
This is State Of Siege: 26/11's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well State Of Siege: 26/11 travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Zee5 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for State Of Siege: 26/11, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 19, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for State Of Siege: 26/11 in India. We provide our partners with extensive television expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.