The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for a reliable way to make informed content, acquisition, distribution, or programming decisions? Look no further than demand data from Parrot Analytics! By examining the specific example of "Station 19" for the month of February 2024 in India, we can demonstrate how demand data can provide valuable insights for your decision-making process.
Content Valuation: One important question executives often ask is how to determine the value of a TV series. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. Using demand data, you can calculate the ROI a specific title will bring for any platform, estimate how much a series is worth, and assess its ability to drive subscriptions and mitigate churn. In the case of "Station 19," we can see that its demand in India is good at 2.3 times the average show, indicating it has value for the platform.
Global Audience Demand: Another key question is understanding what content is most popular in different markets. Demand data enables executives to get a comprehensive view of audience demand for TV shows on a global scale. By examining "Station 19"'s performance in the top 10 global markets where it is most in-demand, we find that it outperforms the demand of the average TV show in each market. This provides an idea of the show's international appeal and its value in various markets.
Optimizing Release Strategy and Pricing: Executives need to decide on the best release strategy for their content, and demand data can offer valuable insights. In the case of "Station 19," we see that demand spiked in late February, indicating that a promotional push may have been successful. Additionally, by examining the show's performance over the last 30 days compared to its 1-year rolling average, we see that its popularity has decreased. This may indicate the need for a change in release strategy or pricing.
Strategic Partnerships: Understanding fan preferences and other shows they like can drive strategic partnerships and inform production decisions. Parrot Analytics' demand data reveals that "Station 19" fans also enjoy other shows like "Chicago Fire" and "S.W.A.T." This information can help executives build partnerships with similar shows, fans, or networks and target marketing strategies accordingly.
Understanding TV Genre Trends: Knowing what genres are popular within a specific market is key to making informed content decisions. In the case of "Station 19," we see that its demand in the Romance genre in India during February is outstanding, indicating a potential market for similar content in this genre. Understanding such trends through demand data can help executives decide what type of content to produce or acquire.
In conclusion, demand data from Parrot Analytics can provide valuable insights for entertainment executives across a range of areas including content valuation, global audience demand, release strategy and pricing, strategic partnerships, TV genre trends, and more. Moreover, by examining the specific case of "Station 19" for the month of February 2024 in India, we've shown how executives can leverage demand data to make more informed content, acquisition, distribution, or programming decisions.
Station 19's travelability to India in the last 30 days is 12%, which means that the audience demand for Station 19 is 12% of the demand in its country of origin, United States. Click through to another market to discover how well Station 19 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Station 19 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Station 19, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 12:51 a.m. PST using global tv demand metrics from Parrot Analytics for Station 19 in India. We provide our partners with far-reaching TV industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.