The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are constantly making strategic decisions, and knowledgeable use of demand data is a powerful tool that can help you make more informed decisions, whether concerning content valuation, distribution, programming, or acquisition decisions. Examining demand for "Stranger Things" in February 2024 can illustrate how demand data can help you make decisions regarding content creation, distribution, or acquisition.
Content Valuation:
In terms of content valuation, using demand data can provide valuable insight into a title's worth and ROI in a specific region. Demand for "Stranger Things" in India over the last 30 days is 17.1 times the audience demand of the average show in the market, indicating that it is worth more to that specific region's market. Additionally, content valuation can answer questions like, "Why should my series be considered a strategic asset for a streaming platform?", to which data will show how well Stranger Things performs in India staying at 99.9th percentile in the drama genre in February.
Distribution and programming decisions:
Understanding demand data enables TV distribution and programming executives to optimize release strategies and select the right platforms for content distribution. Based on demand data, they can decide which platforms to target for distribution of which show in which market. In the case of "Stranger Things," we can also see that the demand is exceptional across the 10 top global markets where it is most in-demand, and this data can support TV executives in deciding which markets to target for promotion or release strategy.
Acquisition decisions:
To make informed acquisition decisions, TV executives need to consider the demand for a show in a particular region, as this can provide an understanding of its popularity. With outstanding demand for "Stranger Things" in India, the popularity of this show among Indian audiences is evident. So, if acquiring content, TV executives can opt to acquire titles that are high in-demand and trend to raise the overall value of the platform.
Programming decisions:
Demand data enables TV programming executives to understand which titles are resonating well with existing audiences and attracting new subscribers to their SVOD service. As highlighted from this data report for February 2024, "Stranger Things" is among the top ten most in-demand shows globally over the last 30 days. This information can suggest that programming executives should aim to retain this audience by either renewing the show for more seasons or considering creating spin-offs or franchises as the show's franchisability indicates it has excellent spin-off potential, to maximize the value and longevity of the title.
In conclusion, content valuation and acquisition strategy, distribution and programming, are just some of the ways demand data can be used to help make informed decisions as a TV executive. Demand data can be leveraged to gather valuable insights into audience preferences, make informed decisions regarding distribution strategy, and make compelling business cases for acquiring or producing content. Ultimately, demand for a show like "Stranger Things" over February 2024 in India, could provide TV executives with relevant insights to enable informed decision-making across various strategic areas of the business.
Stranger Things's travelability to India in the last 30 days is 33%, which means that the audience demand for Stranger Things is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Stranger Things travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Stranger Things, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 18, 2024, 12:42 p.m. PST using demand datasets from Parrot Analytics for Stranger Things in India. We provide our partners with extensive SVOD capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.