The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can help you make more informed content, acquisition, distribution and programming decisions. By analyzing a show like "Suits" in India for the month of February 2024, we can gain insights into how demand data can provide valuable information to inform decisions.
Firstly, using demand data, we can establish the popularity of the show. "Suits" had 11.4 times the audience demand of the average show in India over the last 30 days, making it outstanding. We can also use demand data to identify how the popularity of the show is changing over time. In this case, demand for the show has been increasing recently. It is important to monitor such changes in demand to uncover emerging opportunities for content investment.
Demand data can also be used to quantify the value of content. For instance, we can use the Parrot Analytics content valuation system using demand data to estimate the dollar value contribution of "Suits" to any platform in any region. Furthermore, it can help identify strategic assets for a streaming platform and assess a TV series' ability to drive subscriptions and mitigate churn.
Beyond content valuation, demand data provides insights into the global performance of a show across various dimensions. For "Suits", we see that it has outstanding demand worldwide, exceptional travelability and longevity. In addition, its momentum is outstanding, indicating how fast it is growing while its reach is exceptional for the number of people expressing demand for the show.
With demand also comes insight into audience behavior and how they respond to different genres, shows, and stars. In the case of "Suits", fans of the show also like similar shows such as "South Park" and "The Blacklist". Such insights allow for strategic marketing and promotion of content to attract the right audience.
Demand data can also help to identify optimal release strategy and pricing, as well as enabling competitive benchmarking of how the show compares to others available on the market. Furthermore, insights into emerging under-monetized titles or the value of exclusivity can help inform acquisition and distribution decisions.
Lastly, the global demand data of a show like "Suits" can guide decisions on choosing where to distribute content for maximum impact and revenue. For instance, "Suits" had 46% of the demand in India compared to the United States, which makes it not only a popular title in the US but can be targeted elsewhere for additional distribution revenue and growth.
Suits's travelability to India in the last 30 days is 47%, which means that the audience demand for Suits is 47% of the demand in its country of origin, United States. Click through to another market to discover how well Suits travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular usa network‘s Suits is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Suits, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 1:56 p.m. PST using global tv demand content analytics from Parrot Analytics for Suits in India. We provide our partners with meaningful television capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.