The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across linear and digital channels, content distribution, production companies and OTT platforms rely on demand data to make informed decisions about their content, acquisition, distribution, and programming strategies. In this article, we will explore how demand data can be harnessed to gain essential insights into the audience and competitive landscape, and identify purchasing and programming trends for show creators and distributors. The case in point here is the show "Super Pumped", which can help us to illustrate the power of demand data in content decision-making.
The first significant insight offered by the demand data for "Super Pumped" is that the show is performing well in India, with an excellent demand score of 4.4 times the average show and ranking at 317. This information indicates that the show should continue to be marketed and promoted in India to maintain its audience appeal and build a strong market position. The demand data also highlights that the audience interest in the show is increasing, with demand steadily rising between the last 90 days and the 30 days in March 2024.
Demand data also offers clues as to how well a show's potential spin-off or franchise would perform in the long run. In the case of "Super Pumped," the data indicate that the show has the potential to be a good franchise, with a franchisability score of okay. The show's momentum is also at a good pace, suggesting opportunities for potential spin-offs or other related programming.
By analyzing "Super Pumped" through demand data, executives can also identify key trends in audience preferences. This knowledge can be used to inform future programming decisions, such as which genres are resonating most. For example, we can see that the show is performing particularly well within the history genre, ranking at the 99.2nd percentile. Furthermore, the show has a dedicated but small fandom in India, which can be used by the executives to attract and retain new subscribers to the OTT platform that houses the show.
Demand data can also help executives make informed content acquisition and distribution decisions when scouting for new titles. For instance, "Super Pumped" has good demand in countries such as Israel, Brazil, Hong Kong SAR China, Russia, Canada, China, the UK, and good performance in the United States. These insights can be used by content distribution companies, OTT platforms, and TV networks to make informed decisions about which shows to acquire and where to distribute them for maximum impact.
Finally, demand data can also offer insights into audiences' tastes and interests, which are used to design marketing campaigns more effectively. For instance, in the case of "Super Pumped", we can see that the fans of the show also enjoy other programs such as "The Dropout," "Better Call Saul," and "Succession. Insights like these can help executives optimize their promotional efforts by partnering with an appropriate brand, choosing the best talent, and optimizing their marketing campaigns for their targeted audience.
In conclusion, demand data is an incredibly valuable tool for executives in entertainment businesses, used to identify audience preferences, capitalize on trends in programming, target marketing campaigns, and make informed decisions on acquisitions and distribution of content. By analyzing shows such as "Super Pumped," companies across the entertainment industry can use demand data to better position, grow, and monetize their content.
Super Pumped's travelability to India in the last 30 days is 167%, which means that the audience demand for Super Pumped is 167% of the demand in its country of origin, United States. Click through to another market to discover how well Super Pumped travels internationally.
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Over the last 7 days, people who watch Super Pumped also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Super Pumped, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using television demand content from Parrot Analytics for Super Pumped in India. We provide our partners with comprehensive entertainment industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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