The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it is crucial to make informed content, acquisition, distribution and programming decisions. One way to do that is by leveraging data to understand audience demand better, a key factor in content valuation. In this regard, Parrot Analytics provides a range of tools to answer a variety of strategic questions.
For example, let’s take the case of "Supergirl" in India, in February 2024. Based on audience demand data, we can derive insights that will inform content-related decisions. First and foremost, it’s worth highlighting that "Supergirl" achieved 2.3 times the audience demand of the average show in India over the last 30 days, a positive sign for content valuation. Furthermore, demand has been increasing recently, which indicates that the show may continue to resonate with audiences.
We can also gain perspective on the show’s performance by looking at audience demand by genre. "Supergirl" ranks at the 96.7th percentile in the drama genre in India, indicating a high degree of demand. This is valuable information for content-focused decisions, such as which genres the platform should prioritize. Additionally, we can see that the travelability of "Supergirl" is outstanding, which means the show has great international demand potential.
Furthermore, we must consider the show's peaks and lows in demand over time. Although "Supergirl" peaked at 5.1 times the average over the course of the entire year, it peaked at 3.9 times the average in the last 30 days, which is a 22.7% increase. Its momentum, the pace of growth, is likewise outstanding, and franchisability (spin-off potential) is outstanding as well. Together, these dimensions inform the content evaluation process, where success in these areas can help justify the show’s value.
Another area where the data can be valuable pertains to determining which titles to acquire. An analysis of what other shows fans of "Supergirl" like, such as "DC's Legends Of Tomorrow", "Superman & Lois", "Arrow", "Outlander", "The Mandalorian", "Star Trek: Discovery", "Loki", "WandaVision" and "Saturday Night Live", indicates potential content options that could attract the show's fan base. Furthermore, comparing the performance of "Supergirl" with other shows in its space across various markets will inform effective acquisition decisions.
Considering the global impact of "Supergirl," the show outperforms the demand of the average TV show in the top 10 markets where it's most in-demand over the last 30 days: demand in the US is outstanding, demand in China is outstanding, and demand in Germany, the United Kingdom, Canada, the Netherlands, and France is also outstanding. This information is valuable for platforms looking to expand their customer base and prioritize markets to acquire and distribute content in.
In conclusion, having access to detailed audience demand data and insights derived from this data can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. Understanding which shows are resonating with viewers, which genres are in-demand, where demand is growing, and which markets are most valuable are all vital insights that can inform decisions around content valuation, acquisition, and expansion.
Supergirl's travelability to India in the last 30 days is 11%, which means that the audience demand for Supergirl is 11% of the demand in its country of origin, United States. Click through to another market to discover how well Supergirl travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Supergirl is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Supergirl, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 2:55 a.m. PST using tv demand data from Parrot Analytics for Supergirl in India. We provide our partners with far-reaching TV series competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.