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TV ratings for Supergirl in India. the cw TV series

Supergirl

Original TV Network:
the cw
Genre:
Action and Adventure
Release type:
Network
IMDB Rating:
6.3

The adventures of Superman's cousin in her own superhero career.

How well is this TV series doing in India?

Last 30 days
2.4x Difference from market average good
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Unlocking the Power of Audience Demand: How Parrot Analytics Helps Entertainment Executives Make More Informed Decisions

Parrot Analytics Insights - February 2024

As a TV executive, it is crucial to make informed content, acquisition, distribution and programming decisions. One way to do that is by leveraging data to understand audience demand better, a key factor in content valuation. In this regard, Parrot Analytics provides a range of tools to answer a variety of strategic questions.

For example, let’s take the case of "Supergirl" in India, in February 2024. Based on audience demand data, we can derive insights that will inform content-related decisions. First and foremost, it’s worth highlighting that "Supergirl" achieved 2.3 times the audience demand of the average show in India over the last 30 days, a positive sign for content valuation. Furthermore, demand has been increasing recently, which indicates that the show may continue to resonate with audiences.

We can also gain perspective on the show’s performance by looking at audience demand by genre. "Supergirl" ranks at the 96.7th percentile in the drama genre in India, indicating a high degree of demand. This is valuable information for content-focused decisions, such as which genres the platform should prioritize. Additionally, we can see that the travelability of "Supergirl" is outstanding, which means the show has great international demand potential.

Furthermore, we must consider the show's peaks and lows in demand over time. Although "Supergirl" peaked at 5.1 times the average over the course of the entire year, it peaked at 3.9 times the average in the last 30 days, which is a 22.7% increase. Its momentum, the pace of growth, is likewise outstanding, and franchisability (spin-off potential) is outstanding as well. Together, these dimensions inform the content evaluation process, where success in these areas can help justify the show’s value.

Another area where the data can be valuable pertains to determining which titles to acquire. An analysis of what other shows fans of "Supergirl" like, such as "DC's Legends Of Tomorrow", "Superman & Lois", "Arrow", "Outlander", "The Mandalorian", "Star Trek: Discovery", "Loki", "WandaVision" and "Saturday Night Live", indicates potential content options that could attract the show's fan base. Furthermore, comparing the performance of "Supergirl" with other shows in its space across various markets will inform effective acquisition decisions.

Considering the global impact of "Supergirl," the show outperforms the demand of the average TV show in the top 10 markets where it's most in-demand over the last 30 days: demand in the US is outstanding, demand in China is outstanding, and demand in Germany, the United Kingdom, Canada, the Netherlands, and France is also outstanding. This information is valuable for platforms looking to expand their customer base and prioritize markets to acquire and distribute content in.

In conclusion, having access to detailed audience demand data and insights derived from this data can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. Understanding which shows are resonating with viewers, which genres are in-demand, where demand is growing, and which markets are most valuable are all vital insights that can inform decisions around content valuation, acquisition, and expansion.

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More news about Supergirl:

How fast is demand for Supergirl growing?

Last 30 days
-1.9% Change in demand
On a rolling 30-day average basis, we compare TV demand in India for Supergirl to the preceding 30 days: Demand has decreased by -1.9%

Action and Adventure performance

Last 30 days
90.3% Percentile rank
Supergirl ranks at the 90.3th percentile in the Action and Adventure genre. This means Supergirl has higher demand than 90.3% of all Action and Adventure titles in India
Title position in Action and Adventure
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
11% Travelability to India

Supergirl's travelability to India in the last 30 days is 11%, which means that the audience demand for Supergirl is 11% of the demand in its country of origin, United States. Click through to another market to discover how well Supergirl travels internationally.

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Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. the cw, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical facts

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Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Supergirl.

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Produce with confidence and mitigate downside risks

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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
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    Decrease production risks by combining content genome insights with demand data.
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    Increase the likelihood of a successful series and create content that is highly in-demand.

Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Supergirl from partners like the cw.

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Fuse art with science for the next global hit

Industry
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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Chart-DD Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
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    Project risk and return based on market demand factors.
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    Decrease investment risks with content genome insights.
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    Easily prioritize markets for expansion and align strategy with the maturity level of every market.

Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

Industry
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    Build more robust financial models that adjust immediately to consumer trends.
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    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
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    Explore markets using audience demand data to discover lucrative new sales opportunities.
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    Lead commercial negotiations with confidence by understanding what content audiences are demanding in any market.
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    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Are you seeking distribution for Supergirl? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as the cw to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

Industry
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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money Created with Sketch.
    Harnesses audience demand datasets to gain programming insights that maximize ad sales.
  • Money-Hand Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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    Deploy high impact marketing campaigns for pre-release titles.

Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from the cw by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Supergirl. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows to fortify your competitive position

Industry
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    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • Target Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Money-Hand Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • People-Diverse Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
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    Uncover which sports are most in demand and reveal audience and brand affinity for advertising, marketing and promotion opportunities.

Acquire the best shows from partners such as the cw to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Supergirl), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

Contact us

Command your niche with maximum net subscriber adds

Industry
  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money-Hand Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
  • Target Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Document-Star Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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Deploy high impact entertainment marketing strategies

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    Improve marketing effectiveness and efficiency by activating precise audiences for all content brands.
  • Strategy Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
  • Switch Created with Sketch.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
  • Strategy-Board Created with Sketch.
    Inform strategy formulation with empirical content metrics.
  • Money Created with Sketch.
    Qualify the right audience for your campaigns with confidence.

Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Supergirl, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

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How popular is Supergirl around the world?

Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Supergirl is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch Supergirl also watch:

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Regular updates of genre, platform and title insights across North America, Latin America, Asia and MENA.

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Supergirl, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.

This page has been reconstructed on March 28, 2024, 2:55 a.m. PST using tv demand data from Parrot Analytics for Supergirl in India. We provide our partners with far-reaching TV series competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.