The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are constantly under pressure to make informed content, acquisition, distribution and programming decisions that will guarantee the success of your platform. One of the most effective ways to ensure this is by leveraging the wealth of demand data available to you. The demand data for "Teen Titans Go!" in India during February 2024 is a perfect example of how insights from Parrot Analytics can inform your decision-making.
One major takeaway from the data analysis is that "Teen Titans Go!" is an overwhelmingly popular show with demand that is 8.2 times the audience demand of the average show in India. When considering acquiring or producing new content, the demand for "Teen Titans Go!" could be used as a benchmark to gauge audience sentiment towards new offerings. The show's popularity could also be leveraged in promotional strategies for the platform in India. When analyzing the show's demand on a rolling year basis, it is evident that it has recorded an increase in demand. This is another indicator that investing in content similar to "Teen Titans Go!" could be one of the ways to secure your platform's success.
In addition to gauging audience sentiment, demand data can also inform content valuation, which is especially useful in making decisions around content licensing, syndication, and distribution. Using the same data, content valuation using demand data enables us to value "Teen Titans Go!" in the Indian market Vs. other shows. The show is in the 99.3th percentile of the comedy genre. This puts it ahead of 99.3% of all comedy titles in India, making it an ideal addition to a platform's content library. Also, with travelability ranked as exceptional, this makes "Teen Titans Go!" a prime candidate for distribution in international markets.
Furthermore, analyzing audience demand for "Teen Titans Go!" can inform your programming decisions. By tracking the show's performance compared to the average TV show on a year-to-year basis, we can compare its performance over time. It is evident that "Teen Titans Go!" peaked at 10.1 times the average TV show demand over a year but now, demand has peaked at 9.4 times over the last 30 days. Based on this data, more recent programming decisions could be made with increased insights at hand. In light of the decreased demand for this show in February, perhaps your platform could initiate a promotion or special offer to help get things back to normal levels in India.
Demand data could also aid in answering questions on which titles to acquire or produce, how best to price and release strategy, which platforms to target for content distribution, and what type(s) of content exhibit opportunities to acquire or produce. For example, examining the top 10 global markets where "Teen Titans Go!" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each market. The data shows that the United States is the show’s number one market globally but that there could be other lucrative markets to explore, which can fuel expansion into international markets.
In summary, exploiting the potential of Parrot Analytics' demand data from shows like "Teen Titans Go!" can provide the answers to several questions facing TV executives in the industry. It has a direct influence on content valuation, programming, acquisition, and distribution decisions, all of which are vital to success within the entertainment landscape.
Teen Titans Go!'s travelability to India in the last 30 days is 15%, which means that the audience demand for Teen Titans Go! is 15% of the demand in its country of origin, United States. Click through to another market to discover how well Teen Titans Go! travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Teen Titans Go! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teen Titans Go!, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 8:55 a.m. PST using television demand data from Parrot Analytics for Teen Titans Go! in India. We provide our partners with smart TV industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.