The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data plays a crucial role in the decision-making process of entertainment executives. One example is how the demand for a TV series like "The 100" can be used to make more informed distribution decisions. By analyzing demand data for "The 100" in India, executives can get valuable insights into the performance of the series and make data-driven decisions.
One area where demand data can be helpful for decision making is content valuation. Using audience demand data, executives can estimate the value of a TV series or library to a platform over time. Parrot Analytics' content valuation system is an economic valuation system powered by global content demand and supply, which can be used to determine how much a platform should spend on a specific title and how much it should be priced. The system can also indicate how effective a marketing campaign is around a show or how a show is performing as an acquisition-driving or churn-reducing title.
Demand data also helps executives to understand how a TV series is performing in terms of audience engagement. For instance, "The 100" achieved 6.7 times the audience demand of the average show in India over the last 30 days, indicating good performance. Additionally, demand data can help executives to identify the genres that are most popular in a particular market or on a global scale. "The 100" was ranked in the 99.0th percentile in the mystery genre, highlighting its success in that genre.
Another use of demand data is in understanding audience tastes and preferences. Analyzing demand data can help executives to identify shows that fans of a particular TV series like and to see which elements of existing content fans like the most. By understanding audience preferences, executives can make more informed decisions about which shows to produce or acquire.
Demand data can also help executives to optimize their release strategy and pricing decisions. By analyzing the demand growth of a show, or comparing its performance over a 1-year rolling basis versus the last 30 days, executives can determine the best time to launch a show and at what price.
Finally, demand data enables executives to make more informed decisions about where to distribute their content. By examining the top 10 global markets where "The 100" is most in-demand over the last 30 days, executives can get valuable insights about which platforms to target for distribution of the content, like the United States, Spain, France, China, Germany, Netherlands, Canada, the United Kingdom and Brazil.
In conclusion, demand data can be used by executives in entertainment companies across various departments to make more informed decisions regarding content acquisition, distribution, programming, and more. "The 100" is an example of a TV series whose audience demand data can provide valuable insights into its performance, franchise potential, and more. By analyzing the demand for a TV series like "The 100", executives can ensure that their content is well-suited to their target audience and achieve optimal success.
The 100's travelability to India in the last 30 days is 36%, which means that the audience demand for The 100 is 36% of the demand in its country of origin, United States. Click through to another market to discover how well The 100 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The 100 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The 100, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for The 100 in India. We provide our partners with deep subscription-video-on-demand capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.